AVON ANNOUNCES THE LAUNCH OF THEIR INTERNATIONAL MAKE UP BRAND ‘MARK’ IN INDIA

by Suman Gupta

Mark is targeted towards the millennials with a very trendy and innovative range of products

Saiyami Kher to be the face of the Brand in India

New Delhi Avon, the world’s leading beauty brand, introduces their new makeup brand ‘Mark’ for makeup junkies. ‘Mark’ by Avon gives you the freedom to express yourself creatively and gives you the power to make an impact on the world. Saiyami Kher of ‘Mirzya’ fame has been introduced as the face of the brand in India. Bringing together cutting-edge make-up, innovative textures, high pigment colors to help you push your boundaries, ‘Mark’ by Avon helps you create a long-lasting impression. The brand offers a very trendy and artistic palette with bold, vibrant shades and high-performance product range. Mark inspires you to experiment with your looks with the ‘it’ factor to awe the new age. With Mark you can create art with the most beautiful canvas …Your face! The new brand of bold colors, high quality, and versatile products truly inspires your inner artist and helps you to celebrate your own individuality through make-up by creating limitless looks.

Mark is available in Lip, Eye, Face and Nail categories.

Commenting on the association with AVON Bollywood actress Saiyami Kher said ‘’ As an artist, be it my work or my looks I love making my ‘Mark’. The brand gives me the confidence to experiment with my looks in my day to day work schedule and provide me the power to create something extraordinary. Mark is the brand which is completely edgy, and women will love to include in their makeup routine.” Swati Jain, Marketing Director AVON Says ‘We are delighted to launch International makeup brand ‘Mark’ in India. Like the name, the brand promises to make a mark with its versatile and long-lasting product range. The brand is offering trendy range of products which help you to express yourself creatively with looks that make an impact.  Mark is about confident and fearless women like Saiyami (the new face of the brand in India) who love to express themselves creatively.”

The Mark range by Avon includes:

 Lips:

Mark Epic Lipstick: Lipstick with a primer base and 50% more pigments

Available in 14 intense shades            

Price: INR 499

 Mark Liquid Lip Lacquer Matte: Liquid lipstick with built in primer so that lipstick lasts for hours

Available in 5 bold matte shades

Price: INR 599

 Eyes:

Mark big gel paint pencil eyeliner: Glide on texture with long wear and provides bold, intense color

Available in 4 shades

Price: INR 399

Mark big intense longwear kajal eyeliner: Kohl crafted with smudger for a smooth blend

Available in 4 shades

Price: INR 359

 Nails:

Mark 7-in-1 gel nail enamel: Comes with brilliantly bold high shine shades

Available in 11 bold shades

Price: INR 249

Mark Gel Shine 7-in-1 filter finish nail enamel: With Holographic effect

Available in 7 shades

Price: INR 299

 Face:

Mark Magix on the go Primer: Lightweight, colorless, oil free primer perfectly preps your skin for the rest of your makeup

Price: INR 799

Mark nude matte pressed powder: Reduce shine and gives natural matte finish

Available in 4 shades as per different skin tones

Price: INR 729

Mark nude matte makeup foundation: It gives natural matte finish and reduces shine

Available in 4 shades as per different skin tones

Price: INR 899

 About Avon

Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. With 6 billion dollars in annual revenue, Avon Products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon Products include color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.