AUDIBLE.IN JOINS ALEXA’S 3RD ANNIVERSARY CELEBRATIONS IN INDIA BY OFFERING HANDPICKED BESTSELLING AUDIOBOOKS COMPLIMENTARY ONLY FOR ALEXA USERS

Just say, “Alexa, what’s free from Audible?”  

by Suman Gupta

Mumbai, 10^th February 2021: Amazon India announced the 3^rd anniversary of Alexa in India earlier this week. To make the occasion more special for Alexa customers, Audible has joined in the celebrations by offering three of its best-selling audiobooks free of cost. Audible audiobooks, ‘How to Win Friends & Influence People’ by Dale Carnegie (Narrated by Shernaz Patel), ‘Great Stories for Children’ by Ruskin Bond (Narrated by Adnan Kapadia) and ‘Cracking the Code’ by Ayushmann Khurrana (Narrated by Manish Dongardive) will be available free of cost, exclusively to all Alexa users in India, from 10^th Feb to 28^th Feb, 2021.

To access these audiobooks on Amazon Echo or any Alexa-powered devices, customers need to simply say, “Alexa, what’s free from Audible?”. In response, Alexa will share the names of three audiobooks. To pick one, customers can say the name of the title, for example, “Read Great Stories for Children.” and unleash the power of storytelling. Customers can also simply say the title of the audiobook to start listening.

Audible has delighted Alexa customers with popular stories worldwide over several years. In India, Alexa customers can access Audible stories through simple commands like ‘Alexa, tell me a story’ and ‘Alexa, open Audible Suno’. Today, Alexa entertains customers with almost 19,000 audio stories per day, across Hindi and English languages. These include stories narrated by Alexa as well as audio-shows read by renowned storytellers and celebrity narrators through the Audible Suno skill. The top six most requested Audible audio-shows by Alexa users are: Suno Mahabharata by Devdutt Pattanaik Bhoot Kaal and Yoddha by Neelesh Misra, Thriller Factory featuring Nawazuddin Siddiqui, Anurag Kashyap and Tabu, Permanent Roommates featuring Sumit Vyas and Nidhi Singh and Kaali Awaazein featuring Amitabh Bachchan.

Shailesh Sawlani, Country Head, Audible India, said, “At Audible, we always look out for newer, easier ways for more people to discover and indulge in their love for stories. This is why we want to share world-class stories with as many members and customers as possible across the country. Alexa and Audible are constantly working to enhance the lives of customers by providing a meaningful, entertaining storytelling experience, integrated seamlessly into their day-to-day lives. Alexa’s 3^rd anniversary in India is a great milestone and we are excited to extend more free audiobooks to all Alexa customers in India.”

“During the last three years we have seen Alexa and Echo devices become the center of entertainment for customers across ages. Requests for music, stories, shayari are on an all-time high”, said Puneesh Kumar, Country Leader for Alexa, Amazon India. “Listening to audio stories from Audible is a delightful experience. We are excited that users will now have access to more of Audible’s bestselling audiobooks for free during the Alexa anniversary month and hope all our customers enjoy these.”

About Audible:Audible, an Amazon company, is the leading provider of premium digital spoken audio content, offering customers a new way to enhance and enrich their lives every day. Audible was created to unleash the emotive music in language and the habituating power and utility of verbal expression. The company was established in 1995 in the US and its digital storefronts today include audible.co.uk, audible.de, audible.fr, audible.com.au, audible.co.jp, audible.it, audible.ca and audible.in. First-time users in India can sign-up for a 30-day free trial on audible.in. Amazon Prime members in India get an exclusive 90-day free trial on audible.in.