by Suman Gupta
#Swipe&Save: A New Era of Banking Convenience
Mumbai, 3rd January 2024: AU Small Finance Bank, India’s largest SFB, announced its partnership with Mastercard, marking the official launch of Mastercard Debit Card today. This initiative is specifically designed for the bank’s Corporate Salary customers and is introduced under the theme #Swipe&Save.
The new Mastercard Debit Card addresses the lifestyle needs of today’s Corporate Salary class with exclusive offers across various top categories. For example, entertainment offers include a 20% discount on movie tickets at BookMyShow and PVR INOX Limited, while dining offers entail a 15% discount on EazyDiner and Zomato. Similarly, for online food delivery, there is a 30% discount on Swiggy and a flat Rs. 100 off on Zomato. Customers can save on groceries with offers from bigbasket and bbnow. Mastercard Debit Card users can also enjoy up to a 15% discount on travel bookings with Yatra and ixigo. For online shopping, Amazon Fashion and TATA CLiQ Luxury will provide a 10% instant discount. Likewise, the health and fitness brand Pharmeasy will offer a flat 10% discount.
The theme #Swipe&Save emphasizes not just transactions but the tangible savings that accompany each swipe. With this strategic move, AU Small Finance Bank (AU SFB) has positioned itself as a comprehensive player in the financial landscape, having successfully aligned itself with the three major card networks in India.
The Mastercard Debit Card is loaded with an attractive loyalty program, as cardholders are treated to a rewards program, reinforcing the idea that banking is not just about spending but also about gaining. The marquee offers accompanying this debit card elevate the customer experience, presenting a range of offers covering multiple categories. The higher purchase limits cater to diverse needs, providing flexibility and empowerment to AU SFB’s customers.
On the launching of Mastercard Debit Card, Uttam Tibrewal, Executive Director of AU Small Finance Bank, expressed enthusiasm about the partnership, stating, “In our pursuit of being a customer-centric bank, we believe in providing our customers with access to a whole range of benefits. The launch of the Mastercard Debit Card is a significant step in this direction as it completes Debit Cards offering including all three major card networks. We start by offering this privilege to our salary customers, and this association will soon extend to other products, ensuring a comprehensive and rewarding banking experience for all. This collaboration with Mastercard is more than just a partnership; it’s a commitment to enhancing the financial well-being of our customers, encapsulated in every #Swipe&Save moment.”
Underlining the benefits for cardholders, Anubhav Gupta, Senior Vice President, Mastercard, said, “Mastercard is delighted to collaborate with AU Small Finance Bank to facilitate the launch of this new card. From travel, dining, online food delivery, electronics purchase, to day-to-day grocery shopping, the Mastercard Debit Card will reward cardholders for every transaction. It will also come with an exciting loyalty program that will appeal to users across segments. Mastercard stands committed to collaborating with banks and delivering exciting financial products and solutions.”
About AU Small Finance Bank : AU Small Finance Bank Limited (AU SFB) is a scheduled commercial bank and a Fortune India 500 Company. Starting its journey from the hinterlands of Rajasthan, today AU SFB is the largest Small Finance Bank with a deep understanding of the rural and semi-urban markets that has enabled it build robust business model facilitating inclusive growth.
With 28 years legacy of being a retail focused and customer-centric institution, AU SFB started its banking operations in April 2017 and as on 30th Sep 2023, it has established operations across 1,042 banking touchpoints while serving 44.3 Lac+ customers in 21 States & 3 Union Territories with an employee base of 28,523 employees.
As on 30th Sep 2023, the Bank has a net worth of ₹ 11,763 Crore, deposit base of ₹ 75,743 Crore, Gross Advance of ₹ 65,029 Crore and a Balance sheet size of ₹ 95,977 Crore. AU SFB enjoys the trust of marquee investors and is listed at both the leading stock exchanges viz. NSE and BSE. It has consistently maintained high external credit Rating from all major rating agencies like CRISIL, CARE Ratings and India Ratings.
