ASICS REDEFINES RETAIL EXPERIENCE WITH NEW CONCEPT STORE IN GOA

by Suman Gupta

Indian Football National Team Players – Brandon Fernandes, Manvir Singh and Jackichand Singh come together to inaugurate the store

India: ASICS, a Japanese sport performance brand, launched its new concept store in Goa thereby expanding and elevating its retail footprint and engagement to strengthen its presence in India. Located in the largest mall of Goa- Mall De Goa, the launch was inaugurated by FC Goa and Indian Football national team players – Brandon Fernandes, Manvir Singh and Jackichand Singh who also shared their football tips and tricks with the audience.

With an area of 860 sq. ft, the exclusive store has been developed with a new concept design that creates a balance with the highly technical aspects of the brand’s products with natural warm finishes, features and materials to create a powerful brand experience.  The store immerses consumers in a world where both the mind and body are stimulated and offers a wide variety of running, training and SportStyle inspired shoes and apparels for men and women.

Speaking on the new launch, Mr. Rajat Khurana, Managing Director, ASICS India said, “Retail is growing at a rapid rate especially in the sports and fitness sector in Goa. This is the right time for us to enter the market to reach out to a wider audience. We are excited to see how consumers respond when we bring the essence and heritage of performance and style to a city inspired by sports and fashion.” On inaugurating the new store, Indian Football National Team Player Brandon Fernandes said, “We are glad to launch the first ever ASICS store in Goa. The right fitness gear is vital for every sport, be it football, cricket or running and ASICS are leaders in that category.  We are so glad that the performance brand is now offering their technologically advanced products to fitness enthusiasts in Goa.”

About ASICS: Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, athletic and SportStyle inspired footwear, apparel and accessories.

ASICS India currently has 40 stores in 27 key metros, Tier1 & Tier2 cities. ASICS is targeting to open 6-7 stores in 2019, raising the store count to 40-45 approx. More details can be found at https://www.asics.com/in/en-in/store-locator     http://www.asics.com/in/en-in