by Suman Gupta
Pune, 07 September 2023: Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian Piaggio Group and maker of the iconic Vespa and sporty Aprilia range of scooters has announced an exciting addition to its performance luxury portfolio, the Aprilia SR Storm 125. The new scooter will be available in 4 colours – Matt Black, Matt Red, Matt Yellow, and Glossy White.
Equipped with the exceptional i-get engine proven to deliver excellent acceleration, the new Aprilia SR Storm comes with a 125cc, 3-valve 4-stroke engine. The scooter is agile covering a quick 0-60 Km/Hr in just 9.6 seconds helping riders win their daily signal-to-signal race.
A scooter for those who look for fun at every turn, the Aprilia SR Storm has a tubular steel frame with bold graphics, 12-inch tubeless tyres with disk brakes, a semi-digital cluster, and comfortable suspension.
Announcing the launch, Mr Ajay Raghuvanshi, Executive Vice President of 2W Domestic Business (ICE) at Piaggio Vehicles Private Limited said, “We believe the Aprilia Storm 125 is simply one of the most effective 125cc scooters on the road. Swift and light, it offers benchmark performance for the entire category, thanks also to its new engine. An unstoppable force in urban commuting and ready for adventures, the Aprilia SR Storm125 is agile, sporty, and able to take on anything with its comfortable suspension. It offers an active ride that ensures improved control on the road and makes riding fun and dynamic wherever you go. With the upcoming festive season for the industry promising to be lustrous, we are confident the new Aprilia SR Storm 125 will be accepted with enthusiasm.”
The new Aprilia SR Storm 125 is attractively priced at INR 1,07,999 (ex-showroom, Pune) and will be available from 20 August 2023 across all 250+ exclusive Vespa and Aprilia dealerships in India.
About Aprilia:Aprilia is a motorcycle brand that is known for making motorcycles par excellence. In its quest for engineering purity, the company has provided its fans with great results. In recent years Aprilia has completely revamped its product range, becoming the technological signpost of the Piaggio Group in the scooter and motorcycle segment. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 55 world titles: 39 in Road Racing World Championship, 7 in Superbike, and 9 in Off-Road disciplines.
About Vespa:Born in 1946, Vespa (which means “wasp” in Italian) is much more than a mobility brand; it symbolises art, design, technology, and fun. It is an icon of style: its uniqueness makes it one of the most admired and desired brands. In 2021 Vespa celebrates its 75th birthday with nearly X million vehicles sold worldwide. Throughout the decades, Vespa has become an interpreter and an expression of the society in which it lives and a symbol of Innovation, Performance, and Italian Creativity.
Vespa is an iconic, functional, and beautiful MADE IN ITALY product, appreciated all over the world and that year by year wrote the history of global mobility; the brand’s timeless style and technical format make its products something unique and inimitable, combining rational, functional, and emotional elements in its scooters and being recognised all over the world as the classy and irreverent side of light mobility.
About PVPL: Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry.
Piaggio Vehicles Pvt. Ltd. (PVPL) leads the league today with its Commercial Vehicles and 2-Wheeler Vehicles segments. By revolutionizing the 3-wheeler cargo segment in the country, Piaggio, today, is setting global standards in multiple areas of service. It also owns legendary 2-wheeler brands like Vespa and Aprilia which is the luxury segment in the 2-wheeler industry. The sprawling Manufacturing Unit of PVPL is based at Baramati, Maharashtra, and is working to capacity produce commercial vehicles and 2-wheelers for India and select international markets.
PVPL is a 100% subsidiary of Piaggio & C. s.p.a. of Italy, the inventor of Commercial Vehicles and 2 Wheelers. Its superior and premium products feature and benefit consumers and a growing customer base.
The vision and mission of PVPL are to be perceived as a unique, high-impact, fast-response, innovative, and growth-oriented company that is known around for its unmatched level of excellence. And also, to achieve the status of a world-class company that manufactures & markets a wide range of high-quality products to the total satisfaction of the customers in the domestic and overseas markets. With unmatched customer care, state-of-the-art products, and multiple awards to be honoured with, PVPL continues to journey – proving inspirational and providing an improved quality of life to millions across India along the way!
