by Suman Gupta
New Delhi, 02 November 2023: Aparna Enterprises Limited, India’s fastest growing building materials manufacturer, announced further expansion into the North Indian market with its uPVC brand, Ökotech and the company is set to increase its domestic footprint to 200 markets. Ökotech seeks to capture 25% market share of the uPVC doors and windows segment in North India over the next two years.
The uPVC segment in India is observing a yearly growth rate of 7%-12%. In North India, there is a distinctive demand for customisable and environment-friendly uPVC products that can be attributed to a real estate market of largely stand-alone or independent homes. Additionally, there is a growing demand pipeline from high-rise apartments. Aparna Enterprises has effectively tapped into this market with Ökotech that produces uPVC doors and windows as well as profiles.
Speaking on the growth of the building materials segment, Ms. Aparna Reddy – Executive Director of Aparna Enterprises Ltd, said, “The Indian real estate market is expected to grow more than 12-fold in the next 25 years. This has created a spike in demand for quality building materials that can help develop strong, sustainable and environment-friendly buildings that stand the test of time. We are determined to support the country’s infrastructural and real estate needs.”
Addressing the way ahead for Ökotech in North India, Mr. Mahesh Choudhary – President and CEO, uPVC Division of Aparna Enterprises said, “In order to meet the increasing requirements of uPVC doors and windows, we are working towards improving our current production volumes by 70% by the beginning of next year. We are committed to deliver exceptional products and services and become a trusted choice in North India’s uPVC market. We see a high potential for our uPVC doors and windows solutions in the region, catering to the requirements of both large organisations and small homemakers.”
About Aparna Enterprises Ltd: Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building-material products, such as RMC (ready-mix concrete), uPVC windows and doors, Floor and Wall tiles, Aluminium window and door systems and Exterior Facades, Cold Roll form products (Steel reinforcements for uPVC windows and doors, Cable trays, False ceiling channels) and Elegant Bath spaces and Kitchens. Associated with several landmark projects for over 30 years, AEL is renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.
