by Suman Gupta
Known for its trend setting creations, leading luxury jewellery brand ANMOL embarks 2020 with ‘‘Meraki’’, a Classic Blue edition inspired from Pantone Colour of the year. ‘Meraki’ by ANMOL brings an edgy selection of Blue Sapphire & Tanzanite studded Diamond baubles where each piece perfectly blends the depth of the Blue Ocean and heights of the blue sky in a Mediterranean themed palette.
The word ‘Meraki’ is derived from Greek Language which simply means being passionate about whatever you do, whereas the colour blue represents oceanic depths, both put together make an ‘Anmol Woman’
‘Meraki’ is inspired by Pantone Color of the Year – Classic Blue – and came alive in an edgy digital campaign. The personification of the pantone color is done by two models who represent 6 different avatars of an Anmol woman in the color Blue where the shade is featured in a variety of textures in form of Blue outfits in Metallic and Matt fabrics that cover corporate to party look & fluid backdrops that represent the ocean and sky. Models also carried attention grabbing blue eye make up in 6 unique ways and nail art curated by The White Door making the campaign truly outstanding. The campaign emerged as a visual treat for the brand’s patrons & digital followers and has received an overwhelming response since its release.
The store along with the brand’s digital page too turned Classic Blue during the month of January as an extension of the theme.
Like all ANMOL campaigns, ‘Meraki’ too brings an array of statement jewels with it. The campaign features exquisitely crafted edition of mesmerizing blue sapphires & tanzanite’s blended with the enchanting beauty of fine cut diamond in conjunction with sculpted miniature elements, styled floral motifs, layered contrasting textures, it showcases a great mix of deep shades of blue and white gold to impart a luxurious vibe. The edition is dominated by cocktail rings, cuffs, and studs while the extensive line also brings an array of necklaces in geometric motifs.
The Pantone Colour of the year 2020 challenges one to think deeply, to change our perspective and to find new ways of seeing things, in a way signifying transformation. ‘Meraki’ therefore is ANMOL’s Mediterranean poetry which eloquently portrays the passion of an ‘Anmol Woman’ with deep Blue Ocean reflecting the depth of her emotions and the expansive blue sky representing her dreams and untapped potential.
The ‘Meraki’ Collection by ANMOL is available exclusively at ANMOL’s boutique in Bandra (W), Mumbai.
About ANMOL: ANMOL has been creating unique masterpieces for past 33 years. Known for its exceptional designs, craftsmanship and attention to detail, ANMOL is the preferred jewellery brand among the crème de la crème across industries. From daughters of leading business and industrial homes in India and overseas to glamorous Bollywood actors and creative fashion designers, ANMOL is the jewellery hub for all. The desire to create, innovate and evolve with every single masterpiece is what makes ANMOL a brand to reckon with.
