America’s most loved multi-cooker brand, Instant Pot forays in India with Amazon.in

by Suman Gupta

BENGALURU,OCTOBER, 2019: America’s most loved small appliances brand, Instant Brand, today marked its entry into the Indian market with the launch of Instant Pot Duo exclusively on Amazon.in. It will be available to customers on Amazon.in  during the Great Indian Festival, giving one more reason for customers to celebrate. The Great Indian Festival- Diwali Special which will be live until 11:59 pm on October 25.

The Instant Pot is a smart electric multi-use pressure cooker designed to be safe, convenient and dependable Instant pot duo 60 is a 7-in-1 programmable cooker and replaces 7 kitchen appliances as it performs multiple functions of a pressure cooker, slow cooker, rice cooker, steamer, sauté, yogurt maker & warmer. It speeds up cooking by 2-6 times using up to 70 percent less energy and produces nutritious healthy food in a convenient and consistent fashion. The Instant Pot duo 60 is loaded with 13 built-in smart programs which gives you an amazing cooking experience and help you cook your favourite dishes like soups, rice, oatmeal and much more. It has been especially curated keeping the Indian customer’s focus on performance, durability and safety and comes with pre-programmed buttons for popular Indian dishes like Dal and Idli.

Commenting on the launch, Shalini Puchalapalli, Director – Category Management, Amazon India said, “We are excited to partner with Instant Brands, and bring the Instant Pot Duo 60 to customers in India on Amazon.in. It is a globally loved brand by customers for its innovative range of smart appliances and will surely delight customers in India as well and we are sure that customers here will equally love it and find it useful. During the Great Indian Festival customers can look forward to a wide selection of products from the best brands on Amazon.in.”

The Instant Pot is a smart electric multi-use pressure cooker designed to be safe, convenient and dependable. The 3-ply bottom stainless steel design makes the inner pot extremely durable and leaves no health concerns associated with non-stick coatings. Instant Pot Duo uses the latest technology with an embedded microprocessor, which monitors the pressure and temperature, keeps time and adjusts heating intensity.

Commenting on their excitement to expand into the Indian Market, Landon Thalman, Director of International Sales, Instant Brands Inc. said. “As we look forward to sharing our products with the world, we couldn’t be more excited about launching Instant Pot in India, especially since we are doing it with Amazon India!  We feel that Indian dishes come out perfectly when made in an Instant Pot.  There are already so many great recipe books available and recipes being shared online that illustrate the wonderful results of preparing Indian cuisine in an Instant Pot. Instant Pot Duo 60 is by far the most popular Instant Pot, but we have added an Indian twist by adding pre-programmed buttons for Indian dishes like Dal and Idli.”

The Instant Pot Duo will be launched at an exciting price of INR 7490 and will exclusively be available during the Great Indian Festival at this price – Diwali Special on October 21 until 11:59 pm on October 25.”

The product will continue to be available with Amazon post the sale as well * not at same price.

About Amazon.in: The http://Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of http://Amazon.com, Inc. (NASDAQ: AMZN). http://Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

About Amazon: Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.