by Suman Gupta
National, August, 2024 – Alphatec, a leading Mumbai-based distribution house for premier audio and video equipment across India, announces the appointment of Rohit Uberoi as its new Business Head, Live & Rental. Rohit joins Alphatec with over 30 years of experience in consumer durables and professional audio, bringing a wealth of knowledge and strategic insights to the role.
In his new role, Rohit will focus on establishing and expanding the Live Sound & Rental market segment. He aims to drive growth by applying his experience with both small-scale and large-scale companies, recognizing the significant potential in the Indian market. Rohit’s approach will include engaging with stakeholders, demonstrating product value, and providing continuous education to both the team and customers.
Welcoming Rohit, Devasis Barkataki, Founder and Managing Director, Alphatec, stated, “We are delighted to have Rohit join our team. His extensive experience and strategic vision are a perfect match for our ambitious goals. Rohit’s leadership will be instrumental in driving our growth in the Live Sound & Rental market and reinforcing our position as a leader in the professional audio industry.”
Talking about his new role and responsibilities, Rohit Uberoi, Business Head, Live & Rental, Alphatec said, “I am excited to join Alphatec and contribute to its growth. With my deep experience in the audio industry, my focus will be on leveraging the immense opportunities in the Indian market. My goal is to drive innovation, foster strong stakeholder relationships, and enhance our market position by delivering unparalleled value and solutions.”
Rohit’s career includes key positions at leading companies such as Sennheiser, Ahuja Radios, and Videocon. Notably, his career highlights include being closely associated with launch of new products for Sansui, Bazooka, and Toshiba while at Videocon, and also XS-1 wired microphone and EW G4 and EWD/X range of wireless system at Sennheiser.
With a strong educational foundation and extensive experience in managing multi-million-dollar businesses, Rohit aims to drive Alphatec’s strategic objectives and advance its position in the professional audio sector.
About Alphatec: Alphatec is an exclusive partner of the best AV brands around the world and a leading distribution house for the world’s best and industry-leading professional audio and video equipment across India. Headquartered in Mumbai, Alphatec is associated with over 30 global AV brands, Alphatec is currently managing products that are committed to reproducing the most truthful sound and visuals; and bringing integrated AV solutions to clients and their spaces. It currently has a presence across 14 regions, 500 cities and towns with 2000+ dealers and system integrators, and 30+ authorized service centers. In addition to its expansive physical presence, the company is also present across all major e-commerce platforms like Amazon, Flipkart, and Bajaao.
Website:https://www.alphatec.co.in/
