by Suman Gupta
Ballia: Uttar Pradesh’s leading Jewellery house Aisshpra Gems & Jewels launches their 8th store in Ballia, Bihar in esteemed presence of Shri Balkrishna Saraf, founder and the senior most member of Aisshpra Family Mr. Vaibhav Saraf, Mr. Anoop Saraf along with Mr. Rahul Saraf . The launch also saw presence of Actress Pakhi Hegde.
The entrance of the store was wrapped with a huge golden curtain for the unveiling and during the launch, the golden curtain was raised to give it a dramatic opening. Customers were more than excited to be in the same room with their local movie stars and click pictures with them. That wasn’t the end! With the launch of the new store, Aisshpra once again surprised its well-wishers with an inaugural discount of 20% on selected diamond products and gold Jewellery. The store saw an overwhelming response with footfall of more than 500 people once the gates opened.
80 year old Aisshpra Gems & Jewels has been creating a strong & steady footprint in Uttar Pradesh since last 5 years via Company Owned Company Operated and Franchise Owned Franchise Operated Model. The brand aims at bringing standardized and ethical Jewellery buying experience for consumers in tier II & tier III cities of Uttar Pradesh with its store presence so that the consumers don’t have to travel to the brand’s Gorakhpur outlet. The brand was recently seen launching an outlet in Azamgarh with the same vision.
Like all Aisshpra outlets, the store in Ballia too brings the same modern interiors that ooze opulence and luxury and is spread across The outlet displays some of the finest Jewellery designs and the variety it offers is an amazing showcase of India’s heritage, culture and diversity. The outlet also hosts a store in store of Sumangal Sarees making it a one stop bridal destination. Each of these designs highlight the unwavering perseverance towards the excellence and consistency of Uttar Pradesh’s best. With over 7 decades of being the peoples favorite, Aisshpra has a deep understanding of local tastes and preferences and offers an array of traditional and contemporary Jewellery designs in gold, diamonds, precious stones and other precious metals. The store also features intricate designs and modern gemstones alongside diamonds. These handcrafted pieces employ exquisite cuts, inspired engineering, and stunning shapes to create pieces that are perfect for everyday use as well as special occasions.
“Aisshpra Gems & Jewels has been known for pioneering trends in the market and we have been the first jewellers to bring hallmarking and certified diamonds in our market. We realized that a lot of our customers have to travel from other cities like Azamgarh or Ballia to Gorakhpur store for their wedding shopping. This lead to the vision of creating presence in markets where our consumers are, instead of having them come to us. We have been fortunate to find franchisors like Mr. Rahul Saraf to create our brand presence.” said Vaibhav Saraf, Director, Aisshpra Gems & Jewels.
