Eastern UP’s leading Jewellery brand Aisshpra Gems & Jewels pioneers yet another trend with Exclusively Yours, a Jewellery at Home Service and takes customer service experience a notch above in the New Normal.
by Suman Gupta
Exclusively Yours is an appointment only service that the brand will be providing to their premium clientele in Easter Uttar Pradesh where the customer can experience the creations from the house of Aisshpra from the comfort of their homes. Aisshpra Gems & Jewels has been known for pioneering trends in their market and were the first ones to introduce Hallmarked Jewellery, certified diamonds and many innovative campaigns. The Exclusively Yours Service integrates MirAR, an augmented reality app where the customer can also experience unlimited designs on the IPAD. The process is simple where service a customer can simply brief about her requirement to the store executive via WhatsApp/ Zoom video call. On receiving the briefing, a representative arranges a house visit where the jewelry consultant visits the customer’s house in a company chauffeur driven car. They are instructed to carry few designs with them as per the brief and incase customer wants to explore more designs, she can experience pieces through the AR app in the iPad carried by the consultant.
“Considering the expected lifestyle changes in the New Normal, it is essential that as a brand we adapt to these behavioral changes in order to provide our customers with safest and personalized Jewellery buying experience. Exclusively Yours is a step towards the same. In coming months, you will see the brand introducing more innovations to cater to our customers better,’ said Vaibhav Saraf Director, Aisshpra, Gems and jewels.
About Aisshpra Gems & Jewels: Formed in the year 1940, as the Hari Prasad Gopi Krishna Saraf Group by Sri Balkrishnaji along with his elder brother Late Sri Gopi Krishnaji; Aisshpra Gems & Jewels has witnessed a three generation long and rewarding journey. Today it has grown into a much-trusted Heritage Jewellery brand of Uttar Pradesh with a strong appeal for the masses and jewellery that is truly unmatched.
