ADIDAS UNVEILS FORMOTION ACTIVEWEAR, A COLLECTION INSPIRED BY SHAPEWEAR TECHNOLOGY  

by Suman Gupta

• adidas Formotion uses a new graded compression fabric structure – inspired by shapewear technology – to deliver unrivalled support, fit and comfort

• Crafted to expertly fit the female form using insight from intensive body motion and mapping studies of its diverse network of women from around the world

• For all workouts from Pilates to HIIT, the activewear collection is available online on http://shop.adidas.co.in and in select retail stores from 4th of March 2021

New Delhi, February, 2021: adidas continues to push boundaries in women’s sportswear with the reveal of Formotion, a new women’s activewear collection created for studio sports ranging from Pilates to Designed with insights from active women around the world, the workout pieces have been developed to support the female body while allowing the freedom to move without distraction.

Committed to delivering against the versatile needs of female athletes and driven by a relentless pursuit of innovation, the all-female design and development team created the collection based on three key insights: feedback from its global female athletic community highlighting the need for a feeling of support, comfort and confidence; data conducted from body mapping and motion research; and technologies used in shapewear industry.

The findings led to the creation of Formotion: an activewear collection using engineered knit technology, anchored around new graded zonal compression. Crafted to the female body, the smart, strategic placement of compression zones of varying intensities around the waist and hips helps to sculpt and support, whilst high-stretch knit used in other places enables freedom to move without restriction in high-impact conditions.

Additional performance innovations include adidas’ Aeroready fabric which helps keep her feeling dry and comfortable, as well as PRIMEGREEN, the series of high-performance recycled materials developed as part of adidas’ ambition to end plastic waste. Garments made with PRIMEGREEN use a minimum of 40% recycled content.

From the must-have Formotion Sculpt Extra High-Rise Tights to the Formotion Cropped Tee, the bold collection of vibrant sports bras, tights, and layering pieces in a palette of striking hues, deliver a second skin feel that moves seamlessly with the body.

The Formotion collection will be available online at shop.adidas.co.in and in select retail stores across India from March 4^th onwards.