Addverb Technologies announces expansion plans in the US

by Suman Gupta

• Indian robotic tech giant has chosen to announce its entry into the market with MODEX, the premier supply chain event in the US

• Addverb’ s entry in the US will be led by Mark Messina, who has joined as company’s CEO

• With a corporate office in Texas, Addverb plans to set up an experience center in San Diego

• Addverb Technologies recently raised over 130 Million USD in Series B funding from Reliance Retail

New Delhi,February 2022: Addverb Technologies, the leading Robotics and Automation company in India, has announced its expansion in the US market, taking its cutting-edge, innovative and flexible portfolio of products across the country to offer a wealth of premium automation solutions. With this move, the home grown company is strengthening its global expansion efforts and enhancing its competitive positioning.

Before expanding its business in Texas, Addverb Technologies had expanded its wings in Australia, Singapore, and European markets in 2021. The company has chosen to announce its entry into the market with MODEX, the premier supply chain event in the US, scheduled from 28th March 2022 to 31st March 2022 in Atlanta. A live demo of Addverb’s flagship products in action at the event will provide the visitors with a chance to experience the power of automation.

With a 100 per cent subsidiary office in the US, the company’s entry will be led by Mark Messina, who has joined as the CEO of Addverb Technologies, USA. Mark carries two decades of experience in building, developing and scaling global engineering, manufacturing, and operations for organizations like Philips, Amazon Robotics and others. Mark will be assisted with Luke Lee, who has joined as the Head of Marketing – Americas, with 10 + years of experience in business development & marketing across the technology brands such as Hai Robotics, Geek+.

Commenting on the US expansion, Sangeet Kumar, CEO, Addverb Technologies said, “Expansion in the US is a significant step for Addverb Technologies. We have been looking forward to this moment for some time. So far, we have witnessed a strong appetite for robotic solutions in every international market we have ventured into. We expect a similar response from the United States that caters to the world’s largest consumer market. We aim to fully exploit the potential across the US markets, providing an end-to-end product portfolio

powered by AI, Machine Learning, Deep Learning, Computer Vision & IoT, which will streamline warehousing and factory operations.”

“We are delighted to onboard Mark and Luke as their appointment is an important step forward in our continuing efforts to strengthen and scale the business in the US. We hope that the duo will take Addverb Technologies to new highs, making it the mark for robotic solutions,” Sangeet added as he welcomed Mark and Luke to the Team.

With a corporate office in Texas, Addverb plans to set up an experience center in San Diego. It will give the customers an immersive brand experience and help them develop automation use cases for their businesses.

Mark Messina said, “Addverb caters to a variety of needs that include both fixed & flexible automation solutions,” says Mark Messina, CEO of Addverb Technologies USA Inc. “By designing and manufacturing our own hardware & software, Addverb has been able to design and deliver some very innovative, efficient, and flexible solutions for customers across different industries and geographies. I look forward to working with the entire team and executing their expansion plans, building Addbverb Technologies brand name across the country.” 

Addverb Technologies recently announced a strategic partnership with Reliance Industries earlier this year. The multinational conglomerate invested up to 132 million USD in Addverb Technologies.

Prior to RIL’s investment, Addverb had raised around 11 million USD in Series A and Pre-Series funding, led by Mr. Jalaj Dani, Co-Promoter of Asian Paints, taking its total funding close to 143 million USD since its inception in June 2016.

About Addverb Technologies:With a vision to disrupt the Indian manufacturing and supply chain industry, the home-grown company’ Addverb Technologies’ is a pioneer in implementing state-of-the-art robotic and automation solutions across factories and warehouses. The company has been building robotics and automation technologies in India that are suitable for a wide range of businesses from Fortune-500 companies to small and medium-sized businesses. It leverages technologies such as AI, Machine Learning, Robotics, Automated Storage and Retrieval System (ASRS), Shuttles, IoT along with their in-house software solutions such as Warehouse Management System, Warehouse Control System, Warehouse Execution System, etc to improve the performance and accuracy of warehouse and factory operations. They provide end-to-end automation solutions using a unique approach of 4D’s (discovery, design, develop and dedicate), i.e., discovering the right automation for a customer’s problem, designing the solution to manufacturing the product, and project execution, and dedicated after-sales support.