A significant business event in the international automotive industry trade calendar, ACMA Automechanika New Delhi is all set to go hybrid from 2021. Messe Frankfurt India together with Auto Component Manufacturers of India (ACMA) have announced that the 5th edition through its new dynamic digital model will allow automotive aftermarket players to take advantage of both physical interactions and virtual networking opportunities.
Recognised as one of the most influential events for the aftermarket business globally, ACMA Automechanika New Delhi is one of 17 Automechanika fairs held across Africa, Asia, Europe and the Americas. With India being a strong hub for auto components and aftermarket, the Indian edition has, over the years, built a strong network and serves as an important meeting point for innovation and collaboration. The previous edition (in 2019) which hosted 515 exhibitors from 15 countries and 13,267 visitors from 42 countries as well as saw pan India participation from 616 cities signifies the strong reach and scale of the platform. With on-going travel restrictions that are still in place globally and uncertainty over cross-border travel in the coming months, the new-age multimodal exhibition will offer sector players an intelligent combination of digital and physical interactions to continue business exchange.
Connecting automotive aftermarket onsite and online
Slated to take place from 21 – 25 April 2021 at the national capital of India, automotive industry players from across the world, eyeing opportunities in the Indian market, will be able to tune in digitally. While the physical format of ACMA Automechanika New Delhi will feature around 250 exhibitors at Pragati Maidan in New Delhi with rigorous safety parameters, the dynamic digital platform will run alongside the physical show and extend reach to a global audience through real-time interactive features such as live streaming, video calls, live chats and more.
Dual access to trade opportunities
The hybrid format is being specially curated by the organisers with live product demonstration features to allow exhibitors to showcase their innovations and new product range to buyers who may be unable to attend the physical fair. Based on the trade show principal of connecting buyers and sellers, the platform will automatically match potential suppliers when buyers launch product or service queries and virtual appointments can be set-up. Ensuring dual access to trade opportunities, onsite exhibitors can further increase their product and brand exposure as well as match with potential buyers or set-up virtual appointments through their digital booths.
Sector-specific knowledge programmes
The organisers are now working on a host of other value additions such panel discussions and product demos to enhance the overall b2b sourcing experience for the industry. Besides extending reach to a global automotive industry audience, attendees can partake in sector-specific forums and knowledge programmes specially designed to support industry development in the covid era.
One of the largest auto industries in the world, India’s annual production of 25.3 million vehicles is significantly above conventional automotive superpowers such as the US (17.5 million vehicles) and the EU (12.6 million vehicles). In FY20, the auto sector directly contributed USD 102 billion to the Indian economy with the share of automotive component sector being USD 49.2 billion. A focused b2b marketplace for the automotive aftermarket, ACMA Automechanika New Delhi 2021 will therefore become a “crucial meeting point” reflecting industry transitions and emerging business opportunities in India.
Background information on Messe Frankfurt: Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
Background information on Automotive Component Manufacturers Association of India (ACMA)
The Automotive Component Manufacturers Association of India (ACMA) is the apex body representing the interest of the Indian Auto Component Industry. Its active involvement in trade promotion, technology up-gradation, quality enhancement and collection & dissemination of information has made it a vital catalyst for this industry’s development. ACMA’s charter is to develop a globally competitive Indian auto component Industry and strengthen its role in national economic development as also promote business through international alliances. ACMA is an ISO 9001:2008 certified Association.
