by Suman Gupta
The ‘Tobacco Minus’ is a one-of-its-kind program will guide patients to quit tobacco with the help of a Smartphone app ~
Mumbai: While tobacco use has fallen significantly in countries like the United States over the last decades, tobacco dependency persists in India at alarming levels. According to the Global Adult Tobacco Survey (2016-17), nearly 30% of all Indian adults use tobacco – Cigarettes, beedis, and pipe tobacco, along with smokeless tobacco like snuff, snus, and dissolvable tobacco products are widely prevalent. This addiction persists despite a majority of Indians’ being fully aware that tobacco use is harmful. Half of all smoking and smokeless tobacco users are planning to quit tobacco – but few are equipped with the tools to do so successfully. It’s a dire predicament, with the resulting diseases such as lung, oral and esophageal cancers claiming the lives of lakhs of Indians.
To address this challenge, Mumbai-based ACI Cumballa Hill Hospital and Asian Cancer Foundation has joined hands with health tech startup Hopscotch Health to design a structured program called ‘Tobacco Minus’, for tobacco users for over a period of 6 months. The tailor-made program consists of monitoring via a smartphone app, consultations, and counseling sessions.
Varun Deshpande, Director at Hopscotch Health said, “The ‘Tobacco Minus’ program is a 6-week quit plan, that will guide a tobacco user towards quitting tobacco through in-person consultations with psycho-oncologist and a smartphone app that monitors the user’s craving and moods. The app can perform daily check-ins; provide daily inspiration or information on coping strategies, and request information from the user to personalize their experience further. The user can notify the app if they’re feeling a craving, in order to receive a mitigation strategy based on established coping strategies.”