by Suman Gupta
Mumbai, 2nd September 2022: Shemaroo Umang, the latest channel from the house of Shemaroo launches its first original show, ‘Kismat Ki Lakiro Se’. Based in the Hindi heartland, ‘Kismat Ki Lakiro Se’ is a riveting tale of destiny, sacrifice, and love that most couples can relate to. The show will be aired on Shemaroo Umang from 5th September at 8 pm, Monday to Saturday.
The show takes the audience on a whirlwind journey with mysterious twists and turns which ultimately develops into a unique bond. The show also beautifully captures the opposite personalities of two sisters. One of them is very gentle, kind, caring, and family oriented while the other is carefree, independent, and modern. Watch the show to have a peek into their lives and to find out what fate has in store for them.
The lead cast includes actor Varun Sharma who has a fan following through his distinguished roles in Sasural Simar Ka, Bhagyalaxmi; Shaily Priya who has played the lead role of Pavitra in Pavitraa Bharose Ka Safar, Splitsvilla-9 fame Abhishek Pathania, and Sumati Singh who is known for her roles in Roop – Mard ka Naya Swaroop and Amma Ke Babu Ki Baby amongst others. The stellar performance by the star cast and the gripping narrative is sure to keep the audiences glued to the television screens.
Launched in April this year, Shemaroo Umang is the recent addition to Shemaroo’s existing portfolio of Free to Air channels, Shemaroo TV and Shemaroo MarathiBana. Shemaroo Umang is available on all leading cable networks and DD free dish.
About Shemaroo Entertainment:Shemaroo Entertainment Limited is a leading Media and Entertainment player, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over six decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently in 2022, further strengthened its outreach in the broadcast business by launching Shemaroo Umang to the existing broadcast portfolio of Shemaroo MarathiBana and Shemaroo TV, which offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers across India
