by Suman Gupta
December 24, New Delhi: World Marketing Summit India 2018 and Koter Awards of Excellence – Kotler Impact’s flagship summit was on the theme Industry 4.0 – Transformative Marketing, Disruptive Innovation, and Blockchain in Interconnected World.
This edition featured keynote sessions led by industry experts from the marketing space. Amitabh Kant, CEO, NITI Aayog delivered the special address, followed by sessions topics that followed the theme of transformative marketing, disruptive innovation, and blockchain in an interconnected world.
The day-long conference was held at New Delhi and organized by Kotler Impact, a strategic marketing community seeking to employ sustainable economic development, founded by none other than the Father of Modern Marketing, Prof. Philip Kotler.
The cases of business strategies were presented by the highly eminent speaker panel, which includes B S Nagesh, Chairman and Non–Executive Director, Shoppers Stop, Mansoor Ahmed, Senior Vice President, Volvo Group, Singapore, Prof. Rashmi Jain, Marketing Head, N. L. Dalmia Institute of Management Studies & Research, Vineet Singh Hukmani, Managing Director & CEO, 94.3 Radio One, Sachin Jain, Managing Director, Forevermark (De Beers), Walter Vieira, President, Marketing Advisory Services Group, Mayur Sethi, COO & Partner, WittyFeed, Sweta Patel, Founder, Silicon Valley Startup Marketing, USA, Saurabh Varma, CMO, INOX Leisure Ltd, Milind Pathak, Senior Vice President , PayTm Mall. In addition to this, there was also an exclusive interactive panel discussion on “Marketing & Cinema: A Symbiotic Relationship” with Saurabh Varma, CMO, Inox Leisure Ltd. Siddharth Bhardwaj, CMO & National Sales Head, UFO Moviez and Rajat Tyagi, CIO, PVR Cinemas with Mr Anil Prabhakar, CEO, 4 Aay’s Consulting as the moderator.
The addresses were followed by an audio conference with Prof. Philip Kotler, Father of Modern Marketing. “The group of experts and myself at WMS India today want marketing to be shared, to reach the greatest number of people across the world. We want the discipline of marketing to make lives better. New technologies, new tools and new ideas are changing marketing. We have to stay alert about how effectively the old marketing is now turning into modern marketing. We are now in the digital age,” Prof. Kotler said. “Sales force roles will change in quality and quantity over the next few years. Today, people do not want to take sales calls or meet sales personnel as they feel there is enough information available on the Internet about not just the specific products but the competition as well. Modern technologies like AI will indeed change the face of personal sales force, and most likely even shrink it.”
Following a day of in-depth technical discussions, case-studies and specially designed panel discussions, the programme concluded with the highly prestigious Kotler Awards of Excellence which felicitated this year’s best performing organizations and distinguished individuals. The Kotler Awards were developed to recognize genuine mastery in the field of marketing by celebrating exceptional achievements of marketing professionals. The winners included PVR Cinemas, Wowffers.com, WittyFeed, Dredging Corporation of India Ltd., Patanjali Ayurved Ltd., Gharda Chemicals Ltd., BW Business World and more.
In addition, the event featured sponsors and exhibitors like SAGE Publishing, Free Press Journal, Divyajal, exchange4media, Zebronics, Pitch, Impact Magazine, DuniyaDigest.com, Popple, etc.
This year’s summit was an unparalleled gathering of international and our very own Indian marketing leaders who came together initiate a dialogue about not just innovating but also creating a better world through marketing
