by Suman Gupta
by Suman Gupta
Gaurav Marya, Chairman, License India quoted “Brands have great personas which gives them a power to enter into new domains than what they’re typically known for. There are so many possibilities and partnerships to explore. This gives the business a new lens for growth and for consumers the freshness they are always looking for. Brand Licensing is pegged at 231 Billion Dollar industry globally and brands worldwide have started to embrace it. All brands are today asking themselves – What and How to do the New.These two big questions could further open more doors than ever before. India Licensing Expo is all about these possibilities.” ILE 2019 will see the biggest exhibition pavilion of time with overall participation of 400+ Brands and 5000+ Retailers and Manufacturers. World renowned names including Warner Bros, Mattel,