India’s Media Technology Companies Look to Tap Business Opportunities within Growing OTT Ecosystem in the Region at BroadcastAsia2017

by Suman Gupta

MUMBAI, 08 May 2017 – India’s industry stalwarts representing various segments of the broadcast value chain from production to workflow and content delivery will participate at BroadcastAsia2017 taking place from 23 – 25 May 2017 in Singapore. They include veteran exhibitors Canara Lighting Industries, Interra Systems, Planetcast Media Services, Prime Focus Technologies, RGB Broadcasting Equipment, Wasp3d, and first-time exhibitors Corpus Media Labs, YUPPTV.

Bringing together global leaders as well as emergent players from the region, the upcoming BroadcastAsia2017 is the largest industry event for Asia’s broadcast, film and digital media entertainment industry. As OTT becomes mainstream across Asia, broadcasters begin to transition to IP (Internet protocol) based systems and storytelling in virtual reality gains traction, the event will see broadcasters, content providers and technology experts gather to share strategies and exchange views that will further shape the broadcasting industry.

According to a report by KPMG-FICCI the Indian Media and Entertainment industry is projected to grow at a 14 per cent annual growth rate from 2016 to reach US$37.5 billion by 2021, and digital advertising revenue is expected to grow at 31 per cent to reach US$4.5 billion by 2021.

This bodes well for first-time exhibitor YuppTV, one of the world’s largest OTT solutions providers. On their inaugural showcase at BroadcastAsia2017, Uday Reddy, Founder and CEO of YUPPTV says, “BroadcastAsia is one of the most reputed events in the digital multimedia and entertainment industry. It is a great platform to exchange knowledge on Broadcast and OTT trends. This is a great opportunity for us to showcase our new offering, Freedocast Pro Device and Freedocast Live Streaming Platform, providing end-to-end solutions for users to go LIVE instantly, anywhere, anytime. This solution also enables users to broadcast live videos on multiple platforms such as Facebook and YouTube Live, Twitter/Periscope. We would also be demonstrating our OTT White Labelled Solution providing end- end solutions to the users looking for a reliable, scalable and cost-effective platform. This is the time to nurture and reap the best out of this fast-growing industry. For the same, BroadcastAsia has served as a stage to share ideas and knowledge which will further fuel this space with innovation.”

Veteran exhibitor Interra Systems will be presenting their suite of software-based content verification, monitoring, and analysis solutions for file-based and real-time workflows in the digital media industry. Commenting on their showcase at BroadcastAsia2017, Sunil Jain, CEO, Interra Systems says, “The global video streaming market is set to grow from US$30.29 billion in 2016 to US$70.05 billion by 2021. As broadcasters and other service providers embrace OTT workflows, they need proven audio and video analysis technologies that will ensure the delivery of technically sound content,”

“At Interra Systems, we offer a complete solution for the content streaming industry, comprising QC to monitoring and analysis for both live and video-on-demand content. By ensuring superior online video and audio quality for our customers, we enable them to focus on other mission-critical content production and delivery tasks, increase customer satisfaction, and boost revenue,” he adds.

On India’s participation at the BroadcastAsia, Calvin Koh, Assistant Project Director (Communications Events) at organisers UBM SES, says, “India has had a steady presence at the event over the last few years. India has a very mature media landscape and as its companies continue to expand regionally and internationally, BroadcastAsia serves as an ideal platform to showcase their latest innovations to the blossoming OTT market in Southeast Asia.”

1700 exhibitors from 58 countries and 38 international pavilions will present an ecosystem of the latest technologies and innovations companies and governments need to keep up with in this digital era. CommunicAsia and BroadcastAsia 2017 will span 65,000 sqm across Marina Bay Sands and Suntec Singapore, and is expected to receive 48,000 attendees.

BroadcastAsia Show Highlights

BroadcastAsia2017 will present the latest end-to-end solutions and game-changing products for next-generation broadcasting needed to stay ahead of the curve.

In the next four years, the AR (Augmented Reality) and VR market is forecast to grow to US$80 billion, and in keeping broadcasters and content creators in the region up-to-date with emerging technology in this space, 2017 will see the launch of the first-ever Virtual Reality Zone at BroadcastAsia.

The TV Everywhere! Zone is also back for a third showing with an even bigger exhibition of non-linear broadcasting solutions. The Cinematography/Film/Production Technology Zone and ProfessionalAudioTechnology, will continue to deliver the latest equipment and tools for content creators.

Beyond the exhibition, the BroadcastAsia2017 International Conference gathers top broadcast experts and industry influencers from Asia and beyond to discuss evolving industry trends, debate the best business and commercial strategies, and showcase breakthrough technologies. Key topics will include OTT 2.0, VR as the next game changer, optimising maximising experience on all screens, IP in broadcasting, UHD vs 1080p, and monetising data analytics among many others.

India speakers at the BroadcastAsia2017 International Conference include Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies speaking on “Embracing Mobile OTT As The Next Trend” and Rajneesh Mittal, CTO, Zee Entertainment presenting a session titled “Debate: Is Content important or are Delivery Systems important? How Can We Benefit?”

CommunicAsia and EnterpriseIT Show Highlights

According to reports the smart cities market size is estimated to grow to US$757.74 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 19.4%. Smart Cities India is all set to become the most-populous country in the world by 2030, making it the home to the biggest and the most under-penetrated market for global manufacturers and service providers. It is estimated that about 25–30 people will migrate every minute to major Indian cities from rural areas. With this momentum, about 843 million people are expected to live in urban areas by 2050. To accommodate this massive urbanisation, India needs to find smarter ways to manage complexities, reduce expenses, increase efficiency and improve the quality of life.

Recognising the growing need for technology in the region, CommunicAsia and EnterpriseIT brings together global ICT players providing the innovations that are enabling digital transformation of businesses and cities across Asia. Spanning the whole fifth level of Marina Bay Sands, NXT@CommunicAsia is a Smart Cities showcase dedicated to future-ready solutions in Artificial Intelligence, Big Data, Cloud, IoT, Cybersecurity, Robotics and AR/VR. NXT will also feature Disrupt+, a brand new area dedicated to start-ups. The event’s first-ever Startup Alley will house more than 30 start-ups and SeedStarsWorld – the world’s biggest startup competition in the emerging markets will also make its debut at CommunicAsia, hosting the Singapore leg of their international competition.

At CommunicAsia, the Telecom Equipment & Services Export Promotion Council (TEPC) will lead the India Pavilion for the seventh consecutive year. Indian companies participating will showcase their latest innovations in cloud, digital enterprise and wireless solutions. They include Adishwar, Birla Cable, CDN Software Solutions, Elcom Innovations, Elcom Systems, Ennovations Techserv, Indus Net Technologies, JMA Wireless, Manage Engine, Raj Enterprises, Tata Communications and Zoho Corporation.

More than 230 C-Suite and senior business leaders from top tech conglomerates address key considerations and offer valuable insights on navigating today’s hyper-connected landscape at the CommunicAsia2017 Summit. Rohit Talwar, CEO of Fast Future Research will deliver this year’s Visionary Address titled – Artificial Intelligence vs. Genuine Stupidity – Navigating Exponential Technologies to Create a Very Human Future.

This year CommunicAsia Summit will also see Indian speakers Narinder Chhibber, Secretary General, Pacific Telecommunications Council India presenting a session on “Challenges of Building Smart Cities in Developing Countries: Strategies in India; and Piyush Gupta, Senior Executive Vice President, Head-Group Shared Services and Business Operations Center on “Leverage Typical Shared Service Competencies and Then Elevate to Ground Zero to Push Value for the Organisation – Shared Services”