by Suman Gupta
Inspired by street culture, digital expression and emerging youth trends, the men’s innerwear collection brings vibrant colours and print together with effortless ease, celebrating self-expression through style.
National, October 12, 2026: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has announced the launch of a new Pop Colour Collection under its campaign, ‘Play It Loud.’ Created for young men who increasingly see innerwear as an extension of their personal style, the collection brings a bold, vibrant design language to everyday essentials.
Young consumers increasingly want their innerwear to feel like an extension of who they are, seamlessly bringing together comfort, style and self-expression. Inspired by street culture, social media and emerging lifestyle trends, Jockey’s new Pop Colour Collection features vivid colours, statement waistbands and playful prints. Designed for a generation that brings energy and enthusiasm to everything it does, the collection celebrates the confidence to express yourself and keep the momentum going.
“Today’s youth is looking at innerwear differently. It is no longer just a functional layer, but increasingly a part of how they express their personal style. With the new Pop Colour Collection, we wanted to bring together Jockey’s trusted comfort with a fresh design language inspired by how young generation is living and moving today,” said Nihal Rajan, Chief Marketing Officer, Jockey India.
“Through ‘Play It Loud’, we are celebrating the confidence and enthusiasm to show up as yourself and express who you are, on your own terms, every day.”
The new Jockey Pop Colour Collection is now available at Jockey Exclusive Outlets, leading multi-brand retail stores, popular marketplaces and on www.jockey.in across India. The campaign will roll out across digital and influencer marketing channels, outdoor advertising, social and connected platforms, meeting audiences where they spend most of their time.
About Page Industries Limited :Page Industries Ltd is the exclusive licensee of JOCKEY International Inc. (USA) for manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan, Bahrain, Kuwait, Saudi Arabia and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India and Nepal.
Campaign film link: https://youtu.be/at38Ea_DDLA
