In a new avatar, NOMARKS is all set to promote its #CheherePeSirfShaanNoNishaan philosophy
by Suman Gupta
Bajaj Corp is all set to unveil the restaging of its iconic brand Bajaj NOMARKS . The restage is anchored on a new packaging along with a new consumer proposition supported by a new campaign. With emphasis on Ayurveda, the brand has transformed itself through a differentiated packaging strategy and brand philosophy of, #CheherePeSirfShaanNoNishaan.
Each element of the repackaging has been crafted to depict real Ayurveda and efficacy; the core fundamentals of the brand. The almost two-decade-old brand will also launch its latest TVC campaign with a new ambassador Tapsee Pannu.
Commenting on the core idea behind the rebranding, Sandeep Verma, President Sales & Marketing, Bajaj Corp said, “Ayurveda is becoming a way of life for the present generation of highly aware consumers. Our endeavor is to connect with this audience in a differentiated manner. So we decided to restage NOMARKS as a modern Ayurvedic brand. New packaging was a key element of the mix to strongly communicate this change”.
In addition, brand is also launching a new campaign based on how a polluted environment combined with a demanding lifestyle results in skin stress, which manifests itself in the form of marks. Bajaj NOMARKS Ayurveda starts working on marks from day 1 and helps remove marks giving spotless skin.
Sandeep goes on to explain further that “Our target is the ever-striving women who chases her dreams relentlessly. We believe that nothing should come between you and your dreams; not even marks. So our new campaign aims to bring to life our brand essence of “Only pride and not marks should show on my face.”
Both, our design and creative agencies have done an exceptional job in brining alive the new proposition and we are eagerly looking forward to this new phase in the brand’s journey.”
Expressing his views on the brand ambassador, he quotes, “Taapsee is the epitome of confidence and ambition, something our audience aspires to be and hence was the perfect fit for our brand.
Reflecting his views on the brand’s relaunch, Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas said, “No Marks is a very sharply positioned face brand. The relaunch brings alive the new product range, contemporary packaging and the expert promise of the brand. We’ve played with interesting modern day insight that drives the expert message in an entertaining new way.”
