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Revolutionizing Wealth Management – HDFC Securities unveils HDFC TRU

by  Suman Gupta 

India’s MF AUM to GDP ratio @17%

o Well below the global average of 65%

o Expected to grow to 25% by 2034

• India’s household financial assets around Rs. 350 Lakh Crore as of FY24

o Expected to grow 3X to over Rs 1000 Lakh Crore in the next 10 years

• Only 13% of the direct MF AUM are managed by Registered Investment Advisors (RIAs), whilst 85% is DIY reflecting a huge business opportunity

Mumbai, October 17, 2024 — HDFC Securities is pleased to announce the launch of its new Wealth Advisory offering, marking a significant milestone in the company’s journey as a trusted name in equity research, broking, and financial distribution. With over 20 years as a stockbroker and a wide-reaching presence of over 5.7 million clients digitally and across 250+ branches spread throughout the country, HDFC Securities is now expanding its service portfolio to provide comprehensive wealth advisory solutions for High-Net-Worth Individuals (HNIs), Ultra-High-Net-Worth Individuals (UHNIs), Family Offices, and Corporate Treasuries. With this new offering, HDFC Securities aims to provide personalized, sophisticated financial solutions, meeting the growing demand for wealth advisory services in India.

Dhiraj Relli, MD & CEO, HDFC Securities, stated, “As we launch our Wealth Advisory Business, we reiterate our dedication to empowering our clients with personalized financial solutions. Our core values of ‘Honesty & Expertise’ will guide our efforts to help clients achieve their financial objectives.”

“With the introduction of HDFC TRU, we are excited to expand our services to include comprehensive wealth advisory solutions tailored specifically for HNIs, UHNIs, Family Offices, and Corporate Treasuries. HDFC TRU will be led by Pranab Uniyal, a veteran in wealth management and advisory roles, who has been an integral part of the HDFC Group for over half a decade and he will be supported by senior industry veterans based out of Mumbai, New Delhi, Bengaluru and Chennai.”

Pranab Uniyal, Head of Wealth Advisory, HDFC Securities, stated, “The scope of wealth advisory services in India is vast and continuously evolving. As the number of affluent individuals increases and corporate earnings continue to expand within the country, there is a rising demand for sophisticated and customized financial solutions. India’s household financial assets are projected to triple, growing from approximately Rs. 350 Lakh Crore in FY24 to over Rs. 1,000 Lakh Crore in the next decade.”

“We anticipate that the MF AUM will grow at a CAGR of nearly 15%, reaching over Rs. 200 Lakh Crore by 2034. This would represent approximately 25% of the country’s GDP. Currently, only 13% of the direct MF AUM, amounting to Rs. 4 Lakh Crore out of a total of Rs. 31 Lakh Crore, is managed by RIAs. The remaining 85% is managed through a DIY approach, indicating a significant growth opportunity in the wealth advisory sector.”

HDFC Securities is deeply rooted in the rich legacy of expertise and excellence in financial markets, as part of the HDFC Group. The organization is guided by a set of core values that include truth, wisdom, transparency, honesty, and customer-centricity. Its mission is to deliver an unparalleled experience to its customers by providing tailored solutions that meet their unique needs and goals.

At the heart of HDFC Securities Wealth Advisory Business is the HDFC Tru PROSPr Approach, a process-oriented strategy that leverages in-depth research across various product offerings. This approach ensures optimal advice, seamless execution, and advanced analytics to support informed decision-making.

HDFC Securities team of seasoned analysts provides critical insights to help clients achieve their goals and manage risk. Under HDFC TRU the organization will offer a range of benefits, including zero brokerage on direct equity investments, no hidden fees, and a comprehensive range of products, including equity, debt, private markets, commodities, real estate, global investing, and succession planning. Additionally, the robust systems feature intelligent analytics, active alerts, customizable views, and a wide range of tools will help clients make informed investment decisions.

The HDFC Tru logo embodies the same principles that guides the organization, reinforcing its commitment to providing personalized wealth management, estate planning, investment advisory, tax advisory, and risk management solutions with ‘Honesty & Expertise’.

About HDFC Securities – https://www.hdfcsec.com/

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