by Suman Gupta
Designed to honor survivors and support those fervently fighting this battle, these watches aim to raise awareness of breast cancer throughout October
In solidarity with Breast Cancer Awareness Month this October, G-SHOCK, a brand synonymous with unmatched durability and innovative design, once again pushes the boundaries of both innovation and purpose. This year, G-SHOCK proudly introduces two new limited-edition timepieces that epitomize Casio’s dedication to supporting initiatives that raise awareness about the importance of early detection, diagnosis, and treatment of breast cancer.
Reflecting Casio’s unwavering commitment to breast cancer awareness, the G-SHOCK DW-5600PK, featuring a bold black design with subtle pink accents, and the vibrant, all-pink G-SHOCK GMD-S5610PK make a striking statement.
G-SHOCK and the Pink Ribbon are natural allies, united by a shared vision of a world where everyone is healthy, free to be themselves, and never held back by illness. These watches are more than just timepieces—they are a tribute to those who are battling it out with unwavering strength and continue to forge ahead against all odds, serving as a constant reminder of G-SHOCK’s ‘never give up’ attitude. Campaigns like these emphasize the brand’s social responsibility and commitment to important societal issues.
The two new timepieces come equipped with the following features:
- Shock Resistant
- 200M Water Resistant
- LED Backlight (Super Illuminator) w/Afterglow
- Multifunction Alarm
- 1/100-Sec. Stopwatch
- Countdown Timer
- 12/14 Hr. Time Formats
This collection is priced at INR 7,995/- and is available at select Casio & Exclusive G-SHOCK stores across the country, as well as online at:
https://www.casio.com/in/watches/gshock/product.DW-5600PK-1/
https://www.casio.com/in/watches/gshock/product.GMD-S5610PK-4/
About G-SHOCK:G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe’s unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today.
Since its inception, G-SHOCK has embarked on a relentless journey of evolution, ceaselessly pursuing greater resilience and bold stylish appeal across structure, materials, and functionalities. Envisioned in 1983, G-SHOCK now stands on the cusp of its 40th Anniversary in 2023, having left an indelible mark by retailing over 100 million watches across 100 nations. Strengthened by this remarkable legacy, G-SHOCK remains resolute in its quest for enduring strength, ever ready to conquer new frontiers of toughness.
About Casio India Co. Pvt. Ltd.:Casio India Co. Pvt. Ltd.(CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators, Label Printers and Clocks.
Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of “creativity and contribution,” Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.
For more information, visithttps://www.casio.com/in/
