HackiQ an annual IP of MiQ witnessed an incredible display of talent, innovation, and collaboration between 27 teams
by Suman Gupta
BENGALURU, 18 July 2024 – MiQ, A programmatic media partner for marketers and agencies, concluded its annual Hackathon, HackiQ; at MiQ’s Center of Excellence in Bengaluru. The hackathon brought together over 180 participants organized into 27 teams, tasked with developing pioneering ideas for products and solutions over a span of 24 hours. HackiQ ’24 featured thorough ideation sessions, and two rounds of presentations judged by an esteemed panel of industry leaders.
The hack ideas explored a diverse range of challenges and problem statements addressing the programmatic and ad tech industry. Participants competed across two tracks: Product and Technology, and Data & Analytics, each focusing on themes such as Automation with Gen AI, Sustainability and green tech, New Channels, Efficiency, tackling MFA, and Future-proofing solutions.
Two teams emerged as winners from both tracks, the winning teams were Code Phoenix from the Tech and Product Data Science track, demonstrating exceptional innovation in automating content creation and improving productivity using GenAI, and Team KRtrima-PraJA from Data and Analytics track won for their Gen AI application enhancing market research capabilities. Runner-up teams were Neural Navigators from the Tech and Product Data Science track and Team Trade Flow from the Data and Analytics track.
Reflecting on their success, Sravan Kumar from team Code Phoenix expressed “The problem we tackled was familiar to developers: creating presentational components takes time, even with an in-house design system and rich component library. Our simple workflow using GenAI boosts productivity by 20-30%, reduces repetitive work, and improves QA. Our live demo, where judges sketched a wireframe and converted it to working React code, was the icing on the cake and clinched our success.”
Abhay Kumar from team KRtrima-PraJA said “HackiQ-24 provided an excellent platform to explore a significant opportunity within our Sales division, potentially impacting MiQ’s top and bottom lines. We developed a comprehensive Generative AI application to support Market Research, aiding our Sales team in planning discussions with new clients. Our focus on maximizing Generative AI capabilities and addressing challenges resulted in a reliable, consistent, structured, and scalable application.”
Speaking on the success, Anish Roy, Director of Analytics, MiQ, highlighted “HackiQ showcased incredible talent, innovation, and collaboration. The dedication to solving challenges through technology was truly inspiring. Teams formed, ideas flourished, and prototypes came to life, demonstrating the limitless possibilities of technology. Projects addressed industry challenges such as MFA’s impact on advertising, digital advertising sustainability, and AI in campaign management, each leaving a lasting impression. Beyond competition, HackiQ was a platform for learning and growth. We forged new friendships, expanded networks, and gained valuable insights from mentors and participants, shaping our journey in technology and innovation.”
HackiQ’24 not only showcased technological prowess but also fostered a spirit of collaboration and learning among participants. The event underscored MiQ’s commitment to pushing the boundaries of innovation in programmatic advertising which makes MiQ’s tech and solutions consistently outperform.
About MiQ: We’re not your average programmatic media partner, and it’s because better is in our DNA. Since 2010, our co-founders committed to delivering first-class service and out-of-this-world performance on ad campaigns. It’s this way of thinking that inspires us to lead the programmatic industry and make it better. That’s why we leverage the very best buying platforms, ad inventory and audience intelligence. And our technology puts sophisticated AI in the hands of our industry experts to make the best decisions without bias. This agnostic approach means we never compromise on reach, return on investment, quality and insight, and you always get the best outcomes – and the best service. It’s not your average programmatic.
