The agency is mandated to elevate the brand’s presence but also contribute significantly to the conversation around senior living in India
by Suman Gupta
Bangalore, May , 2024: Buffalo Soldiers, celebrated as the ‘Rising Maverick Agency of 2023′, announces its latest client acquisition – Columbia Pacific Communities, India’s largest and most preferred senior living community operator. This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, online reputation, and crafting innovative campaigns throughout the year. This collaboration aligns with Columbia Pacific Communities’ commitment to providing exceptional care and experiences for seniors, enabling them to enjoy their golden years to the fullest.
“This partnership with Buffalo Soldiers is a step towards enhancing our digital engagement, reaching out to more seniors and their families, and creating awareness about the enriching lifestyle we offer,” says Sanjay Vishwanathan, Senior Vice President – Sales and Marketing, Columbia Pacific Communities. “Partnering with Buffalo Soldiers allows us to create this engagement in new and meaningful ways. We’re excited to see how this partnership will enrich our communication and storytelling,” Sanjay Vishwanathan added.
Columbia Pacific Communities stands at the forefront of senior living in India, offering a blend of comfort, community, and care. Their decision to partner with Buffalo Soldiers reflects a commitment to innovation and excellence in their digital presence. Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors. This is a unique opportunity to redefine how senior living communities engage online.” “CPC offers us a chance to delve into a sector that’s close to our hearts. Seniors have rich stories and experiences, and our aim is to bring these stories to life digitally, connecting them with a broader audience,” Chakrabarti added. Buffalo Soldiers’ expertise in digital creativity is set to bring a fresh perspective to the senior living sector, highlighting the vibrant and fulfilling lifestyle that Columbia Pacific Communities provides.
This partnership is not just about marketing; it’s about creating a community and a sense of belonging online. Buffalo Soldiers plans to use its expertise to develop content that celebrates the spirit of senior living, fostering a sense of connection and engagement among the residents and their families.
Through innovative digital campaigns, Buffalo Soldiers aims to highlight the unique aspects of Columbia Pacific Communities, showcasing the vibrant lifestyle and comprehensive care they offer. This synergy is expected to not only elevate the brand’s presence but also contribute significantly to the conversation around senior living in India.
About Buffalo Soldiers:Headquartered in Noida, India, Buffalo Soldiers is an award-winning, full-service advertising agency with a digital heart. With a team of dedicated experts in the field of Design, Development, Branding, and Online Advertising, Buffalo Soldiers specializes in designing stories for brands and businesses, people and products, as well as causes and consciences.
As a fast-growing start-up agency, with their second office in Mumbai and a virtual office in Toronto, Buffalo Soldiers is already known for its groundbreaking creative solutions, cutting-edge digital campaigns, and strategic brand consulting. With a passion for pushing boundaries and redefining industry standards, the agency collaborates with visionary clients to create captivating brand experiences that leave a lasting impact.
As an agency, Buffalo Soldiers prides itself in delivering bespoke solutions rooted in usability, creativity, aesthetics, and craft. With a client roster of Fortune 500 companies for clients like Parker, Tim Hortons, Global Chess League, Tech Mahindra, udaan, Fastrack, Sun Pharma, Whistling Woods International, Paree, Idemia, NLB Services, NTT Data, Xebia, WWF, Vitamin Angels, NASSCOM, OYO, IIM Nagpur, University of Adelaide, Data Security Council of India, Buffalo Soldiers believes in offering the best service while understanding the client niche and requirement.
About Columbia Pacific Communities:Columbia Pacific Communities (CPC) is India’s largest and most preferred senior living community operator with close to 1750 residential units under management in 5 cities and 10 locations across India. As the pioneer in this category, it is committed to reimagining the concept of senior living in India and creating world-class practices that exceed the expectations of all our stakeholders. It is part of the Columbia Pacific group, one of the foremost developers of senior living communities in the United States, Canada and South-East Asia. Founded by Dan Baty, Columbia Pacific has more than 40 years of experience and expertise in designing, building and managing senior housing communities around the world. The team, with the expertise of their principals in the United States of America and partners in India, brings together rich experience in senior housing design, development and management
For more information, please visit:http://www.columbiacommunities.in
