by Suman Gupta
Bengaluru [22/04/2024] — Himalaya Wellness Company, one of India’s leading wellness brands, unveils its latest product, Himalaya Re-Hydrate, to combat rehydration and fatigue, available in two flavors – Apple and Orange. This electrolyte drink is meticulously crafted to replenish lost nutrients swiftly, leaving consumers feeling refreshed and invigorated.
Himalaya Re-Hydrate is scientifically designed with 40% less added sugars and 50% more Vitamin C* for health-conscious individuals. Vitamin C aids in faster recovery from fatigue, while the reduced sugar content aligns with the preferences of today’s discerning consumers.
Containing a blend of five essential electrolytes—Sodium, Chloride, Potassium, Magnesium, and Calcium—alongside Zinc, Himalaya Re-Hydrate ensures rapid restoration of vital nutrients. Additionally, the infusion of super fruits like Amla and Pomegranate, rich in antioxidants, supports the body’s natural recovery process.
Commenting on the new product, Vikas Bansi, Business Head-OTC, Himalaya Wellness Company, expresses, “Our endeavor with Himalaya Re-Hydrate is to offer consumers a revitalizing solution that combines the goodness of nature with the assurance of science. As we enter the health drinks market, we aim to outpace the category’s growth trajectory through our innovative formulation and unwavering commitment to quality.”
Himalaya plans to reach 30,000 doctors and 75,000 retail stores across the country with this new launch.
*Nutritive claim compared to similar products available in the market.
About Himalaya Wellness Company: In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding Dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With a ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments.
Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy. For more information, please visit:https://himalayawellness.in/
