by Suman Gupta
October, 2023 – New Delhi– ASICS today announces the launch of the GT-2000™ 12 shoe, a versatile trainer that offers the advanced stability you’d expect from the GT-2000™ series but now with added comfort to help you achieve a sound mind in a sound body, however far you choose to run.
The GT-2000™ 12 shoe reimagines stability to deliver a new level of outstanding comfort across a range of distances. This is achieved through its 3D GUIDANCE SYSTEM™, consisting of wider basenets and an increased heel bevel and flared midsole, to create a silky-smooth transition from footstrike to toe off.
The shoe’s comfort has been further improved through the addition of FF BLAST™ PLUS cushioning across the full length of the shoe, creating a soft underfoot feel while producing a more energized response at toe off.
Additionally, the shoe’s heel incorporates ASICS’ PureGEL™ technology, which is both softer and lighter than the traditional GEL™ technology, and provides comfortable support underfoot as you push to achieve your best.
The GT-2000™ 12 shoe offers a more forgiving landing and a smoother ride thanks to an increase of 1mm in stack height compared to its predecessor. Meanwhile, to reduce the potential for irritation over the course of a long run, the heel has been redesigned with a lean back achilles construction created to reduce irritation against the back of the foot.
Rajat Khurana, Managing Director at ASICS India and South Asia said: “The GT-2000™ 12 is more than just a shoe; it’s a reliable companion for every run. With our innovative 3D GUIDANCE SYSTEM™, it offers unparalleled stability and adaptability, ensuring comfort throughout your entire journey—whether it’s a short sprint or a long-distance run. It’s not just about stability; it’s about comfort and a harmonious stride. The GT-2000™ 12 embodies the perfect blend of stability and comfort, fostering a sound mind in a sound body.”
The GT-2000™ 12 shoe will be available for men and women from ASICS retail, online stores and specialists running outlets in India from 26th October 2023.
To find out more about the GT-2000™ 12 and the latest technologies, please visithttp://www.asics.com/in/en-in
About ASICS:Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories. ASICS currently has 91 stores across India.
