by Suman Gupta
August, 2023; Mumbai, India: Coinciding with India’s 76th Independence Day celebrations, India’s leading diversified business conglomerate, Godrej Industries, releases a digital campaign film – #AsYouWishIndia. The campaign aims to showcase the conglomerate’s remarkable journey in parallel with India’s evolution and its unwavering commitment to enhancing the lives of millions through a diverse range of essential products and services that provide safety, shelter, food, financial support, confidence, and more.
Conceptualized and executed by Godrej Industries’ Corporate Brand and Communications team along with Creativeland Asia, the film celebrates the integration of various business verticals showcasing a shared vision of the group towards building a stronger and more self-reliant India. The #AsYouWishIndia campaign is an ode to the millions of Indian consumers who have trusted Godrej Industries over the decades and integrated their products into their daily lives.
YouTube Link: #AsYouWishIndia
Speaking on the launch of its campaign, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries said, “As India celebrates its 76th Independence Day, we at Godrej Industries take pride in being a part of our nation’s incredible journey and appreciate the opportunity to empower every Indian through our innovative products and solutions. The film #AsYouWishIndia attempts to capture our contribution in fulfilling the dreams and aspirations of every Indian, as we continue to make a meaningful difference in the lives of our fellow citizens.”
Anu Joseph, Co-founder and Creative Vice Chairman, Creativeland Asia, added, “If there’s one thing that we’ve seen Godrej Industries consistently do in their journey is answering India’s wishes and needs with one answer. #AsYouWishIndia. And we believe the 76th Independence Day is the perfect occasion to celebrate this beautiful journey towards making India’s aspirations come true.”
Godrej Industries’ #AsYouWishIndia campaign is live on digital and social media platforms.
About Godrej Industries Limited and Associate Companies (GILAC) : Godrej Industries Limited and Associate Companies (GILAC), is seen as a vibrant and young brand with trust & quality placed at the heart of the brand’s promise. Valued at $5 billion, the 125 year young GILAC has a clear focus on Chemicals, FMCG, Real Estate, Agriculture and Financial Services, a set of diverse industries, most of which are defining new India’s growth story. GILAC seeks to achieve this growth through fostering an inspiring place to work, while inculcating shared value through its philosophy of ‘Good & Green’.
Godrej Industries Ltd, the holding company of GILAC, is in the business of oleo-chemicals, surfactants, finance & investments and estate management. In the past few years the group has also focused on increasing its global footprint in developing economies like Latin America, Indonesia and Africa through its FMCG arm – Godrej Consumer Products Limited (GCPL). GCPL is a leader among the Indian-born FMCG companies with leading Household and Personal Care Products. The real estate arm, Godrej Properties Limited (GPL) brings the group’s philosophy of innovation and excellence to the real estate industry. It aims to deliver superior value to all stakeholders through extraordinary and imaginative spaces created out of deep customer focus and insight. The agri-business arm Godrej Agrovet Ltd (GAVL) of GILAC is dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. The company operates in animal feed, oil palm, agri inputs, hybrid seeds, and poultry in which it is a leader.
