India’s premier consulting firm, Concept Public Relations has taken its dynamic step in becoming a global public relations company by launching operations in South Africa.
by Suman Gupta
National, June 2023: Concept Public Relations, part of the Concept Communications, have expanded its operation in South Africa with the launch of Concept Digicom South Africa (CDSA). This is Concept PR’s first office in the African Continent. The firm’s Digital services will be useful to a large number of companies to achieve their business objectives, online growth goals and overall to serve clients better.
Concept PR Known for its best consulting practices in India, Concept Digicom will follow similar practices which is consistent in India ranging from Corporate Communications, Media relations, Digital PR, Brand Building, Public Affairs, and Crises.
“Our expertise and success through the time-tested best practices, have been a driving factor to each of our national and global clients. We see a similarity with the South African market and we are totally charged and confident in providing our global delivery capabilities to them. Within adequate time we will stabilize in building and scaling across the diverse sectors of the South African markets” says Ashish Jalan, Managing Director, Concept Public Relations.
Ebullient about the announcement, Srishti Sumani, CEO South Africa, Concept Digicom, with a decade long experience in Digital Marketing in the South African Market said “We wish to bring about a paradigm shift in the communication arena in the South African market through a combination of domain expertise, best-available local capabilities and seamless execution across the region. With Concept’s expertise and our local understanding, we will offer clients superior return-on-investment on their communication spends.”
Speaking about the growth targets, Jalan said, “It’s too early for us to predict, but we are hopeful to cater to at least 15 clients in year 1, I will feel a little satisfied when that number reaches 100.”
About Concept Public Relations: The three-decade-old Concept PR (https://www.conceptpr.com) is part of the Concept Group, India’s largest independent integrated communication group. From its genesis as an acknowledged powerhouse in capital markets and financial communications, Concept PR has grown to leadership position across industries and geographies. It presently numbers some of the largest corporates, PSUs and governments among its clients. Headquartered in Mumbai, with a team strength of about 300 professionals across 12 cities, the multi award winning agency has carved a special niche with clients through its domain expertise and flawless execution. Concept PR is truly a digital integrated agency with multi lingual strategic planning and execution capabilities across popular social media platforms. It offers a strong suit of services that combine the best of traditional and digital offerings to resonate with the requirements of their clients. Concept PR is also part of the international network of PR agencies, IPRN.
About Concept Digicom : Concept Digicom is the South African Digital Arm of India’s largest independent agency network, the Concept Group. It has global expertise in the arena of digital marketing however they are proudly South African at heart. Concept Digicom understands the needs of the South African Customer, and through various customer behavior studies in the South African sphere, they are equipped with the knowledge to tap into the South African Customer’s Mind. Through a powerhouse of digital marketing services, Concept Digicom caters to the needs of the South African audience, while also giving brands the competitive edge. Concept Digicom prides itself on skillfully amplifying brand awareness, reputation and reach through thorough utilization of online and digital channels. With 40+ years of experience in the communication sector, 20+ years of understanding the South African market and 7+ years of digital communication in South Africa, Concept Digicom is set to be a true-blue global agency in the years to come.
