by Suman Gupta
Motherhood is one of the most sacred and revered roles that a woman can take on and the journey is even more incredible. However, it comes with its unique set of challenges that can often make it difficult for mothers to pursue their passions and careers. After having children, a lot of women experience immense pressure to bounce back quickly, which can be incredibly overwhelming and exhausting.
Keeping this at heart, Philips India today launches the #ComebackYourWay campaign, which shines a light on the struggles and triumphs of mothers everywhere. The powerful campaign, featuring the inspiring Sania Mirza, calls on society to support women as they make their comeback in their own way. It reiterates the incredible strength and resilience of mothers and encourages society to help them pursue their dreams while also being amazing moms.
#ComebackYourWay with Philips Avent
The #ComebackYourWay campaign by Philips India is a powerful reminder of the struggles and obstacles that mothers face when trying to make a comeback, whether it is in their careers, passions, or social lives. The campaign film features the inspiring icon, Sania Mirza, who is depicted playing a tennis match against societal factors that have acted as impediments to her comeback as a mother. Throughout the match, Sania’s voiceover addresses the questions and doubts that society has thrown her way. But she responds to each of them with confidence, highlighting the incredible strength and determination of mothers. The campaign’s visuals are woven with a powerful message that resonates deeply with anyone who has ever struggled to balance the role of a parent with their individual aspirations.
The film integrates the Philips Avent Breast Pump, which presents as a true companion for all mothers. The breast pump serves as a helping hand to mothers to stay connected with their babies even when they’re away for work, and to continue providing them with the nourishment they need while navigating the challenges of motherhood.
The #ComebackYourWay with Philips Avent campaign kickstarted when the ace tennis player took to her social media last week, asking her followers to pledge their support in helping mothers around them to make a comeback. The initiative hosted on http://comebackyourway.co.inreceived an astounding response with a staggering 10000+ pledges from people across the country that resonated with the sentiment.
Taking a hint from the overwhelming response received on the initiative, Philips Avent went a step further and has announced the launch of #AskAvent- a knowledge hub for all lactating and breastfeeding mothers. The platform will enable new mothers to get answers to their breastfeeding and lactation queries, read articles and blogs related to breastfeeding, as well as book one-on-one private consultations with lactation experts. This consultation session as well as all information on #AskAvent will be available free of charge to all mothers.
Overall, the #ComebackYourWay campaign is a celebration of motherhood and a reminder that mothers should be given the support and encouragement they need to pursue their dreams on their own terms. It’s an inspiring message that will surely resonate with anyone who has ever felt the pressure to bounce back quickly after having a child. With this campaign, Philips is making it clear that mothers are strong, capable, and deserving of our respect and admiration.
Commenting on the campaign Deepali Agarwal, Head, Personal Health, Philips Indian Subcontinent said, “At Philips India, our consistent focus is on bringing meaningful innovation to the disposal of all our consumers. As a mother, you are constantly balancing the need to give your baby the best and your desire for some self-care. We understand this and that’s why with Philips Avent, we want to partner with parents through this delicate balance. Our innovative products are designed to for best care for the baby, giving mothers the reassurance to choose their way of parenting. Being a working mother myself, this campaign is especially close to my heart, and we are delighted to have an iconic sportswoman as well as a mom, Sania Mirza, represent the campaign. Her determination and resilience have helped her achieve great success both on and off the court. We hope that this campaign will inspire more mothers to pursue their passion and enable them to make a strong comeback.”
Sania Mirza, who has been a vocal advocate for women’s rights and empowerment, is the perfect choice for the campaign. She has been very open about the challenges she has faced as a mother and a professional athlete. She says “As a mother and a sportsperson, I know firsthand the challenges that women face when trying to make a comeback. I am proud to be a part of this campaign, which celebrates the unwavering strength and resilience of mothers everywhere. It is a message to all women out there that they should not give up on their dreams and passions. With the right support, they can make a strong comeback to their pursuits, on their own terms.”
The campaign breaks out on the Instagram handle of Philips India and Philips Avent India along with the YouTube page of Philips India. It further extends to Sania Mirza’s Instagram page and Momspresso’s Instagram and Facebook handles.
Click below to watch the new Philips campaign film.
https://www.instagram.com/reel/CsF9n-Eojke/?igshid=MzRlODBiNWFlZA==
