by Suman Gupta
Mumbai, 2nd May 2023: Smaaash (Fun Gateway Arena Pvt. Ltd), the leading sports and entertainment company, has announced the appointment of Avanish Agarwal as its Consulting Chief Marketing Officer (CMO). With over 12 years of experience in the food-tech industry and a background in F&B, Avanish brings a wealth of knowledge and expertise to his new role.
Avanish’s last stint was at Nisa Experience- EKAA and KMC*, where he headed the marketing function. He was instrumental in Ekaa, one of the restaurants under Nisa Experience, getting listed in Asia’s 50 Best Restaurant recently. Before that, he worked at Eazydiner and Dineout, where he led growth and strategy from a B2B perspective. Agarwal formerly headed the marketing for Smaaash and has now rejoined as a consultant CMO.
In his new role, Avanish will be responsible for driving Smaaash’s growth agenda, marketing and brand strategy, P&L delivery, new category development, digital marketing, innovation strategy, and team management and leadership. He will be working closely with the senior management team to take the brand to the next level and capitalize on emerging opportunities in the sports and entertainment industry.
On his appointment, Avanish said, “I am excited to join Smaaash and be part of a dynamic and innovative team. Smaaash is a brand that is synonymous with fun and entertainment, and I am looking forward to working with the team to take the brand to the next level. My primary focus will be on driving growth, developing innovative marketing strategies, and creating a strong brand positioning in the market. I am excited to be part of this journey and contribute to the success of the company.”
About Smaaash (Fun Gateway Arena Pvt. Ltd) : Launched in 2012, SMAAASH is one of India’s acclaimed gaming and entertainment centers that blends sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and go-karting tracks (in Mumbai & Pune). Being a virtual reality-led entertainment gaming center – vastly credited to its in-house research and production capabilities, head-mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360, etc.
SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone, anyone of any age making it a perfect destination for “kids” of all ages. With its current presence in large metros and mini-metros like Mumbai, Pune, Noida, Gurgaon, Chandigarh, Ludhiana, Jalandhar, Hyderabad, Bhubaneswar, Jaipur, Raipur, Gwalior, Vijayawada, Madurai, Mangalore, Kanpur; many more upcoming properties across Pan India. SMAAASH is also touted as one of India’s entertainment powerhouses present in 21 cities with 30 centers in total and few more opening this month.
