by Suman Gupta
Expanding the brand’s portfolio further with B Natural Tender Coconut Water, with No Added Sugar & No Artificial Flavours to help consumers stay hydrated this summer
National, 20th April 2023: In an endeavour to provide nature’s best refreshment in a bottle, B Natural Juices & Beverages, one of the most loved and reputed brands of ITC Ltd. has introduced packaged Tender Coconut Water across India.
Internet search trend shows that, in the last three years, consumers are increasingly seraching for drinks that aids hydration. B Natural’s Tender Coconut water is a refereshing drink which assures hydration and provides relief from the sweltering summer. With No Added Sugar, No Artificial Flavour and Naturally Fat-Free, B Natural Select Tender Coconut Water has been created keeping consumer’s choices in mind.
Sharing views on the launch of this product, Mr. Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience & consistency vectors. In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last 1 year. Our expertise in fruit beverage segment across sub categories, inspired us to foray in this exciting segment with the launch of B Natural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.”
B Natural Tender Coconut Water will be available in 2 package sizes of 200 ml & 750 ml priced at INR 60 & INR 160 respectively, across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.
About B Natural:ITC Ltd’s B Natural fruit beverages are made with Indian Fruit and have the goodness of fiber in every sip. The range is crafted from Indian fruits sourced from local Indian farmers, from across the country.
