by Suman Gupta
India, 11th April 2023: Zee Media, one of the largest news networks in India, announced the launch of Zee Kannada News linear channel, primarily focusing on unbiased reporting of news and hyperlocal content. With this launch, ZEE Kannada News looks forward to provide a nationalist view of daily news events to the widespread TV audience spread across the five divisions of Karnataka – Bengaluru, Belagavi, Mysuru, Ballari, and Kalaburagi.
The launch event of ZEE Kannada News linear channel was held in Bangalore. This on-ground event was graced by dignitaries like Nitte Santosh Hegde (Supreme Court (retd.) Justice, former Karnataka Lokayukta), Ba Ma Harish (President of Karnataka Film Chamber of Commerce), Bhaskar Rao (Former Police Commissioner of Bangalore) Abhishek Ambarish (Actor), Pragathi Shetty (Rishab Shetty’s wife) Aniruddha Jatkar (Actor)
Till date, Zee Kannada across digital platforms has been successful in comprehensive and unbiased news coverage on social, political issues along with entertainment programs from Karnataka, India and worldwide. Zee Media observed that content consumption patterns have been changing constantly. Around 90% of video consumption happens in local languages in India, and 75% of TV content is consumed in the Kannada language in the Karnataka market. Taking into consideration the market demand via successful programming across different platforms, Zee Media took a step forward toward capturing a larger viewership through the launch its linear channel.
The Zee Kannada News linear program package comprises of some of the interesting customized news and debate shows like:
- DHARMASTALA (Will focus on the significance of main religious places in Karnataka)
- VAARDA BHAVISHYA (Will focus on the weekly astrology)
- SAMVAAD (Daily debate show)
- CHITRAMANJARI (Will focus on interesting stories about the cinema industry) and many more.
Commenting on the remarkable achievement, Mr. Abhay Ojha, CBO, ZMCL, “Zee Media network continues to be the catalyst for change. We, at Zee Kannada, acknowledge the fact that there’s need for a voice that is unbiased towards the local political influences. The linear avatar of Zee Kannada will primarily focus on the informative aspect of hyper-local news in Kannada, thus becoming the voice of Kannada. Our entire team of reporters and producers aim to provide real-time analysis and produce inspirational stories about people, society and health.”
“Zee Kannada has been catering not only to urban cities but also believes in delivering news in the regional language of Karnataka. Taking into consideration the trust built by the channel and the increase in viewership via digital platforms, the linear launch is a strategic business move and generate cross-platform avenues. Being an election year, our goal is to become number one, in terms of revenue and 5X growth across the network” added Anindya Khare, Marketing Head, ZMCL.
About Zee Media Corporation Ltd: Zee Media Corporation Limited is one of India’s leading media and entertainment companies with a strong presence in the news and regional entertainment genres and is India’s largest News Network with 14 news channels, 34 digital properties in 10 different languages, reaching over 693 mn+ consumers and digital properties like http://Zeenews.com, http://Bollywoodlife.com and http://Thehealthsite.com
