by Suman Gupta
- Priced at Rs. 150 for a 330 ml bottle, the beer has just 80 calories and 3g carbs per serving
- Bira 91 Light has partnered as the Official Cooldown Companion for the Tata Mumbai Marathon
Mumbai, 13 January 2023: Bira 91 has announced its partnership with Tata Mumbai Marathon, with its low-calorie beer, Bira 91 Light, as the official Cooldown Companion for the race. The marathon is set to take place on 15th January, starting at the city’s iconic Chhatrapati Shivaji Terminus.
Leading up to the race day, Bira 91 will be hosting a Pasta Cookout Session on the 14th of January, to honor the timeless heritage of ‘carb loading’ — giving athletes an opportunity to load up on carbs in preparation for the marathon. The session aims to bring together runners, athletes, and influencers alike to cook their own unique pasta recipes in a timer challenge. A celebrity chef will taste all the recipes to pick a winner!
A crisp lager with only 80 calories and 3g carbs per serving, Bira 91 Light is the ultimate choice of beer for fitness enthusiasts to reward themselves after a long run.
Speaking about the partnership, Ankur Jain, Founder, and CEO, of Bira 91 said, “We are thrilled to be the official Cooldown Companion for the Tata Mumbai Marathon. This low-calorie lager has been brewed specially for health-conscious consumers. We wanted to bring them a beverage option that’s healthy but does not compromise on flavor and taste. With a calorie count that’s lower than a glass of orange juice and a refreshing and crisp taste, Bira 91 Light is a highly sessionable beer for consumers to enjoy with zero guilt.”
ABOUT BIRA 91 :A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more colour and flavour. Bira 91 is now enjoyed in over 550 towns and cities spread across 18 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 600 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.
