Moves to new brand after a long-standing association of 16 years on Slice®️~
by Suman Gupta
Bangalore, 20th December 2022: Together with Katrina Kaif, Slice®️ has created some of the most iconic and memorable brand campaigns that resonated strongly with the consumers for over 16 years. The brand’s campaigns have further strengthened the connect with audiences across the board and the youth in particular.
As the next phase, Katrina moves on from Slice®️ but continues to be part of be a part of the PepsiCo India family, as she comes on board as brand ambassador of the packaged water brand, Aquafina.
Speaking about the association, Katrina Kaif said “Hydration has always been a key area of focus for me. I’ve been wanting to do something in the hydration space for some time now and delighted to get this opportunity with PepsiCo India to be the face of Aquafina. In addition, Slice has been one of the longest collaborations that I have been a part of. It’s been an amazing association and wish them the best for the journey ahead.”
Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said, “Goes without saying, Slice will always remind us of Katrina, who has been a wonderful face for the brand for over the last 16 years. The campaigns that we have created together will go down in history and always remind the consumers of the indulgence of mangoes.”
About PepsiCo:PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visithttp://www.pepsico.com
