by Suman Gupta
MUMBAI, DECEMBER 16, 2022 : Bank of Baroda, one of India’s leading public sector banks, today announced the launch of the 2nd edition of Green Ride – Ek Pehal Swachh Hawa Ki Aur, an initiative with environment advocate and fitness enthusiast, Milind Soman. Under this initiative, Milind will embark on an 8-day sustainable journey on a bicycle and an electric scooter, promoting eco-friendly transportation, a green lifestyle as well as the importance of health & fitness.
The 1400 kms Green Ride will be flagged off from Mumbai on 19th December and conclude in Mangaluru on 26th December 2022. En route, Milind will visit Pune, Bengaluru and Mysuru as well. He will interact with Bank of Baroda’s employees, customers, and his fans in each city to spread the message of the importance of clean air, encouraging people to adopt sustainable & energy-efficient modes of transportation and making fitness a priority in one’s everyday life.
On this collaboration, Shri Sanjiv Chadha, Managing Director & CEO, Bank of Baroda said, “There is a growing realization and recognition, now more than ever before, that all of us need to do our bit to protect the environment. Pollution has several harmful effects and by taking small steps towards a more sustainable lifestyle, we too can contribute immensely towards a greener environment. Bank of Baroda is proud to continue its association with Mr. Milind Soman for the Green Ride as we endeavour to raise awareness and rally all Indians together to take concerted action now.”
“At Bank of Baroda, we have taken a couple of important initiatives that will help in preserving the environment. Under a unique initiative called “Plant A Tree”, the Bank will plant a fruit bearing tree on behalf of its customers for every Auto Loan or Home Loan disbursed over the next three years. We have also implemented Paperless Office for internal approvals, significantly reducing the usage of paper across the organisation,” Shri Chadha added.
Milind Soman said, “My message to people is simple – all the progress and advancement that we have achieved as a society is futile if we do not have pure air to breathe. If each one of us makes a change in our day-to-day lives – walk/ cycle short distances instead of drive, plant a sapling, reuse/recycle etc. – we will collectively be able to make a significant difference to our environment. My experience last year on the first Green Ride was overwhelming, with the enthusiasm and interest shown by people all through the journey still fresh in my memory. And I am eagerly looking forward to this year’s Ride as we spread the message of pursuing a healthy and more sustainable existence.”
