A.R. Rahman handpicks the top 24 finalists for NEXA Music Season 2 in collaboration with QYUKI Digital Media.
by Suman Gupta
Dec 2022: The brand new Season of NEXA Music brings focus on discovering and celebrating emerging artists through the pillars of NEXA Music Lounge and Lab. The NEXA Music Lounge features renowned celebrity artists Clinton Cerejo and Bianca Gomes (Shor Police), Uday Benegal, and Monica Dogra.
As the season began, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited had to say, “NEXA Music is a very innovative curation to see the emerging talent from our country. After the success of Nexa Season 1 the second season of NEXA Music is reaching higher levels. The chosen artists will have the opportunity to compose original English compositions of the global Standard under the guidance and mentorship of notable musicians and will be able to share them globally. Now that the 24 artists have been shortlisted, I wish each participant the best of luck!
It was by no means an easy task. In the words of A.R. Rahman, “By nurturing the next generation of Indian artists, QYUKI and NEXA are creating a much-needed tradition. Shortlisting talents is a challenge in itself because as we all know, India is brimming with aspiring performers, and I can’t wait to hear each one this season.”
After several hours and weeks of deliberation, A.R. Rahman was able to handpick the top 24 contestants for Season 2. These artists will perform their tracks on the NEXA LAB floor. To be published on the NEXA Music YouTube channel.
The entire set has been conceived, designed, managed, and executed exclusively by Qyuki Digital Media Pvt Ltd.
This amalgamation has brought NEXA Music to celebrate the artists in the NEXA Mixer event held on the 24th of November, 2022.
About NEXA: Launched in 2015, NEXA is designed to offer a global car buying experience to customers. Every NEXA experience is a testimony to unmatched hospitality, innovative technology and a global lifestyle. With over 407 showrooms across 250+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next by providing a premium experience to everyone who enters the world of NEXA. NEXA introduced three experiential pillars which catered to the expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring), NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant-Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique). NEXA product line-up includes a complete range of premium best-sellers – IGNIS, BALENO, CIAZ, S-CROSS and XL6. Every vehicle in NEXA is curated with the best of technology, design, and features for customers’ delight.
About Qyuki : Co-Founded by Samir Bangara, A.R.Rahman, and Shekhar Kapur, Qyuki is a data-driven new media company which discovers & amp; invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived – a singing talent hunt show with A. R Rahman as a mentor, Jammin’ – a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks – and NEXA Music – a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of a fan festival called Epic Fam Jam, which brought together India’s biggest online sensations – in thematic mini-worlds of their own for superfan meetups – topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including YouTube, Instagram, and Snapchat.
