by Suman Gupta
National: Zee News – most coveted and trusted news channel, announced its new campaign “Gyan Bhi Inaam Bhi” contest in order to provide a comprehensive contest experience to its viewers, which commenced on 14th August.
The contest is a part of Zee Media’s efforts to adopt new ways to engage with the viewers and signify the growing popularity of news consumption. The national channel is posting questions throughout the day till 8:00 p.m., on zee news channel. The interested participants can answer by sending an SMS with the message “ZN, space, option (A/B)” to “57575”.
The campaign has an integrated 360-degree marketing approach, leveraging multiple touchpoints for optimising reach and consumer engagement. The campaign is live across all ZMCL channels as well as multiple external Hindi GEC & movie channels. More than 20 Digital properties have been targeted and heavy promotions on trade with Print Ads, Radio, and OOH are planned.
Speaking about the ongoing contest, Joy Chakraborthy, Chief Business Officer, ZMCL, said, “We, at Zee Media, with a monthly reach of 500 million population spread across the nation, have always believed in the philosophy of engaging with the viewers & interacting with them. The Zee News campaign Gyaan Bhi, Inaam Bhi, is aimed at the same direction. I am looking forward to witnessing a large number of participants for this upcoming contest.”
Expressing similar sentiments, Anindya Khare, Marketing Head, Zee Media, said, “Gyan bhi Inaam Bhi is an ideal campaign to connect with the audience and gratify them. In adopting such an innovative approach, we are coming out with a campaign which is not only limited to our target audience but also touching base with different age groups through relevant information dissemination.”
About Zee Media Corporation Ltd: Zee Media Corporation Limited is one of India’s leading media and entertainment companies with strong presence in the news and regional entertainment genres and is India’s one of the largest News Network with 14 news channels in 10 different languages touching more than 183 million viewers and digital properties like http://zeenews.com andhttp://dnaindia.com.
