ENTERTAINMENT / SPORTS

Veteran Indian Cricketer Suresh Raina Joins MX TakaTak

by Suman Gupta

With India’s favourite cricketing league currently stalled, fans of the game eagerly await to enjoy this sport again. However, India’s leading homegrown platform – MX TakaTak, is ensuring that your cricketing entertainment doesn’t stop as former Indian national team player Suresh Raina has chosen to join this platform as an influencer.

Here’s a look at a video that he put up announcing his association with MX TakaTak. https://www.instagram.com/p/CPU_dphBLhw/?utm_medium=copy_link

Suresh Raina’s association with MX TakaTak compels his audience to explore a new side of himself and ensures that their love for him and the sport does not have to be limited to the field. Speaking about the same, he said, “I believe the love for cricket is everlasting but I am now looking forward to showing my fans multiple facets of my personality beyond the pitch. I am very excited to join MX TakaTak, this app is a fascinating place to share some personal moments from my life and engage with newer audiences.”

MX TakaTak has shown exponential growth and has emerged as the preferred choice of the platform not only for its users but also for content creators. As a market leader in its category, the platform has been building a large community of influencers across genres and Suresh Raina’s onboarding announcement comes soon after India’s skipper Virat Kohli joined this short video app. With this move, MX TakaTak is not only strategically diversifying its content but is also strengthening its sport vertical as well.

MX TakaTak is also one of the first short video platforms to host live sessions that enables content creators to reach out to a wider audience. Using this feature to its fullest, Suresh Raina will also be going live on MX TakaTak on 30th May in a session moderated by the popular sports anchor – Jatin Sapru. The duo will be covering a whole range of lesser known topics around Raina’s life, his love for music, tips and tricks on his fitness regime and personal cricketing anecdotes.

Catch this legendary sportsman at his candid best as he promises to share some fun-filled videos, follow Suresh Raina on this handle now:https://share.mxtakatak.com/sureshrainaofficial

Download MX TakaTak now:https://bit.ly/MXTakaTakApp

About MX TakaTak: MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.

About MX Player: MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.

From the stable of Times Internet (the digital venture of Times of India, India’s largest media and entertainment group), MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.  MX has further expanded its business with the launch of its short format video app MX TakaTak – a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 21Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.

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