Mohit Malik, television’s beloved actor seen in the video with wife Aditee stated, “#TakeItLite is an important message for people to hear and know more about – now more than ever. We too learnt about the effects of anger on one’s well-being having seen a family member experience Hypertension, and ever since, we have been taking active steps to Hypertension in our families. Both me and Aditee try and follow a healthy lifestyle and keep a count on our sodium intake by consuming Tata Salt Lite™ which is a 15% low sodium salt.”
Ace comedian Zakir Khan said, “As a country and really as a generation, we’ve come to normalize being stressed and anxious, attributing these to unavoidable external factors. It’s time to actively look after ourselves to ensure overall well-being. To that, I truly believe humour is a subtle way to get the message across to people. I resonate with the campaign because I have closely seen few people around me struggle with hypertension without realizing its early signs. With this campaign, Tata Salt Lite™ – part of Tata’s trusted legacy – aims to encourage India to ease up and #TakeItLite.”
Atul Khatri, one of India’s most famous stand-up artist and a hypertension sufferer himself recounts, “I have been a sufferer of hypertension at one point of time in my life. My family has seen me experience it and going through it and therefore, we are now more aware of how simple lifestyle interventions can help manage it. It can silently impact your health and do more damage that most of us are aware of. Looking at what you eat along with fitness is of utmost importance. Me and my entire family have switched to Tata Salt Lite™ which is a 15% low sodium salt, this really helps us manage our sodium intake on a daily basis.”