OPPO India launches its e-store in India

 A One stop shop for all technology enthusiasts and customers

The OPPO e-store will give customers a premium buying experience with exciting offers for buyers from the comfort of their homes

by Suman Gupta

National, April 21, 2021: OPPO, a leading global smart device brand, is all set to offer a premium shopping experience to its users through the launch of its e-store in India on 7^th May. With COVID-19 fast-forwarding consumers’ retail experience today, the OPPO-owned online store will allow customers and tech enthusiasts to shop for any of their favorite products just with a click of a button! sitting right from the comfort of their homes. This step will ensure more convenience while allowing users to have access to the latest brand offerings. A one-stop shop for all innovative and latest OPPO offerings, customers will be able to avail all exciting offers accessible on the e-store.

The OPPO e-store will be shipping OPPO products to technology enthusiasts across all parts of the country while offering a seamless buying experience to customers.

Commenting on the announcement, OPPO India CMO, Damyant Singh Khanoria said, “The launch of the OPPO e-store is a big leap in increasing our omni chanel retail presence. We’re focusing on further strengthening our online and offline presence equally. This platform will empower users to stay connected in these difficult times by enabling access to innovative technology from the comfort of their homes”

OPPO has already built a robust network of retailers and distributors in the country. With 60,000 sales points and 180  retail outlets, the brand only aims to strengthen customer experience & showcase the unmatched power of its innovative products which meet and exceed customer expectations today.

With the brand’s philosophy of ‘Technology for Mankind. Kindness for the world’, making consumer’s life better through innovations and industry-first technology is of paramount importance for OPPO. This has led to the continued success of the brand. According to latest research report of Counterpoint, in January 2021 OPPO has risen through the ranks to become the number one smartphone brand in China.

About OPPO Mobiles India Private Limited: OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per Canalys February 2021 report, OPPO India witnessed the highest annual growth rate in 2020 among the top 5 players, with annual growth of +23% y-o-y.