~Scaling up by adding salient technological advancements and new services – Mitron Club, Mitron Academy and Mitron On-Demand~
~App crosses 50+ million downloads mark on Google Playstore~
~Mitron introduces all-new advanced video editor for the creators~
by Suman Gupta
Bengaluru, April , 2021: India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians. Mitron enables citizens to showcase their talent and share views and opinions freely in short videos. In a span of one year, Mitron TV has witnessed over 50+ million downloads on Google Play Store. With the success of its one-year journey, the app has propelled advancement by bringing new initiatives on the platform – Mitron Club, Mitron Academy and Mitron On-Demand, help in creating engagement and excitement between creators and users.
In line with Mitron TV’s vision of creating micro-entrepreneurs, the Mitron Club service offering sees the short-format video app entering the monetization business. Furthermore, through the Club, the app gives creators a unique opportunity to create engaging content exclusively for users opting for the service. Moreover, the Club members can directly connect with their favourite creators and request to create content that they would like to view. Thus, the platform supports and encourages creators to create content and monetize their talent by reaching – a larger audience.
Mitron TV is also introducing two more unique initiatives – Mitron Academy and Mitron On-Demand for its users. Through Mitron Academy, the creators get an opportunity to share educational videos to help users learn from the platform. Additionally, with Mitron On-Demand, users will be able to place requests for on-demand content like – Astrology reading, song dedication, tips and hacks, birthday wishes, amongst others..
Mitron TV has also advanced its technology and aims to offer users and creators with a friendly interface. The app has introduced technological initiatives that will help improve the user interface.
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Recommendation engine – This feature will allow the creator’s video to garner more views and automatically boost the videos basis its performance. The For-You section on the feed makes sure that a user sees what they like.
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Editor Tool – This new feature helps remove creators’ dependency to log on to other video editor apps to edit their content. The tool supports unique features like PIP, sound modulations, transitions along with effects, filters, stickers, amongst others.
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Rendering and video quality – Improved the video compression and rendering capabilities, as a result of which less than 5% of its users suffer from the issue of video buffering.