Manju Warrier and Kalyani Priyadarshan come together for Kalyan Jewellers’ #TrustIsEverything ad

‘Manju Warrier – My Girl Crush Forever’ posts Kalyani Priyadarshan on her Instagram handle

by Suman Gupta

National, February, 2021: Keeping with the Kalyan Jewellers’ tradition of Trust Series Ad Films, the brand launched the 6^th edition of its #TrustIsEverything campaign with a digital film starring brand ambassadors Manju Warrier and Kalyani Priyadarshan. This reimagined rendition of Kalyan Jewellers’ Trust series exhibits the emotion of ‘Bharosa’ through the storyline of wedding celebrations while highlighting the brand’s Muhurat Bridal Collection – an integral part of all Indian weddings.

One such sequence in the ad shows Manju Warrier and Kalyani Priyadarshan, in beautiful Kanjivaram sarees preparing for a wedding. Manju is seen helping Kalyani adorn a radiant green and pink stoned choker, reassuring her that with this look, the groom won’t be able to keep his eyes off of her. In the end, the shot pans out to the mandap where Manju looks affectionately at Kalyani sitting with the groom, getting married. Apart from the ad, the off-screen chemistry between the two actors also stood out, displaying pure understanding in the bond that they share with one another.

The ad also features all global and regional brand ambassadors of Kalyan Jewellers as they come together to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of Trust. Kalyan’s national brand ambassador Amitabh Bachchan digitally launched the film on social media.

Watch the ad here:https://www.instagram.com/p/CK3s5HLhsse/

About Kalyan Jewellers:Headquartered in Thrissur, Kerala, the company is a jewellery manufacturer. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. Kalyan Jewellers was among the pioneers in the Indian jewellery market in (a) educating consumers about certain industry issues such as the transparency, gold purity, weight, component of jewellery prices; (b) instituting the highest quality standards for its jewellery, and (c) introducing complete price transparency with its products. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has grown to 137 showrooms, as of June 30, 2020, across Middle East and India.