Fujifilm India launches a digital campaign ‘Give love; Gift an Instant camera’ this Valentine’s Day

by Suman Gupta

 The campaign acknowledges the love not only among couples but other members of the family

  Encourages consumers to spread love and happiness by gifting an Instax camera to those who love to convert moments into memories

New Delhi,February 2021: Fujifilm India Private Limited, a pioneer in imaging and healthcare technologies today announced the launch of its digital campaign titled ‘Give love; Gift an Instant Camera’ on Valentine’s Day. With the second month of the year 2021, Fujifilm is excited to begin the year and celebrate the season of love.

There is often stress among individuals to purchase the ultimate gift and display their love for their loved ones. Fujifilm has launched this campaign to address the confusion among consumers to purchase the perfect gift not only for their partners but also for their other loving members of family and friends.

The digital brand campaign emphasizes how each one of us should celebrate unconditional love with all our near and dear ones like a relationship between couples, two sisters, friends, son and mother, siblings, daughter, etc. In all the 6 short films, Fujifilm has focused on depicting real-life situations across relationships. For instance, the film on the two sisters displays a girl who is seen waiting for someone and hopes that he/she is a loved one. After a few minutes, she receives a box packed with love and once she opens, she finds a magnificent and bright Instax camera, which brings a huge smile on her face. Gifted by her lovely sister, she sees her elder sister standing in front after so many years of staying apart. The story ends when both the sisters come together to take a selfie and express their love for each other.

Speaking on the campaign, Mr. Kunal Girotra, National Business Manager, Instax Division, Fujifilm India says, “The series of films in the brand campaign celebrates and captures the true essence of love. With ‘Give love; Gift an Instant Camera, we wanted to depict the scenarios which most of us witness in our day to day life and encourage millions of hearts to spread the same love with our range of instant cameras. We are delighted to create and share the love not only among couples this season of love but also across other significant relationships.”

To build and create excitement for the Valentine’s Day, the brand will be launching one digital film on each of the days like Rose Day, Hug Day, Chocolate Day, etc. during this week. The brand is running these digital campaigns across all their digital platforms like Instagram, Facebook and YouTube.

Have a look at some of the videos from the campaign here:

• https://www.youtube.com/watch?v=Tq4G78OZ6xw

• https://www.youtube.com/watch?v=kJBixPjlnRo

This Valentine’s Day, let us follow the sentimental route and give the ‘Perfect gift of love to your loved one’ by gifting them from the Fujifilm range of Instax cameras and accessories.