Exotic flower arrangement, explosion boxes, and personalised gifting are this year’s popular gifting choices
by Suman Gupta
New Delhi, Feb 10th 2021: The Valentine’s week has emerged as a festival of sorts over the past few decades. It has turned into an occasion for people to express their emotions. Committed to making your special moments memorable, Ferns N Petals is upbeat with Valentine’s Day collection. The theme for this year is ‘Love Vaccine’, and the company has curated a wide range of gifts around this theme for the entire week. Gorgeous Flowers arrangements, Cakes, Personalised electronic items and explosion boxes are among the wide range of options available on the website.
As Valentine’s Day is approaching, the brand has started to receive around 30,000+ orders a day with an average ticket size of Rs 1300. In comparison to the last year the company is expecting an experiential growth of 50% during this season of love and expecting huge surge in orders by the end of Valentines week.
“Ferns N Petals is the synonym of trust for millions of customers across India. We understand the importance of Valentine day and celebrate this week as a festival. This year due to the ongoing pandemic, many lovers may not meet and celebrate the festival of love together. So, it is expected that there would be a surge in the exchange of gifts. Majority of the buyers would book gift items through the website, while some may opt for the brick and mortar shops. We have launched multiple product categories that would cater to the requirement of customers fro. Under personalised gifts collection, there are cushions, magic mugs, bubble clock, water bottles, photo frames, couple lamps, etc. Jewellery, perfumes, personalised electronic items, and rose quartz wish tree are some of the new offerings. ” said Mr Manish Saini, COO, E-com, Ferns N Petals.


Talking about the trend of gifting options, Mr. Saini further added, “This year the trend of combos is picking pace; customers are expressing a special liking for combos while their love for personalised electronic items and perfumes continues. Although the main categories like Flowers and Cakes are witnessing a natural growth, categories like Cosmetics, Chocolates, Perfumes and Electronics have also recorded an unprecedented growth in advance orders.”
Flowers
Valentine’s day celebration is incomplete without a cake, the brand extends a helping hand and offers various options under this category. Some of the favourites are designer cake, photo cake, red velvet cake, and chocolate cake.
Additionally, the company has brought an upcoming valentine’s day gift collection in association with The Man Company, Estelle, Micromax, Pebble, VLCC, Bata and BCPL (perfumes). The research & development team and the creative team are curating the best options for the customers. The company is hopeful of an overwhelming response from its customers and to serve them better it has extended its service hours for the valentine week.