Exotic flower arrangement, explosion boxes, and personalised gifting are this year’s popular gifting choices
by Suman Gupta
New Delhi, Feb 10th 2021: The Valentine’s week has emerged as a festival of sorts over the past few decades. It has turned into an occasion for people to express their emotions. Committed to making your special moments memorable, Ferns N Petals is upbeat with Valentine’s Day collection. The theme for this year is ‘Love Vaccine’, and the company has curated a wide range of gifts around this theme for the entire week. Gorgeous Flowers arrangements, Cakes, Personalised electronic items and explosion boxes are among the wide range of options available on the website.
As Valentine’s Day is approaching, the brand has started to receive around 30,000+ orders a day with an average ticket size of Rs 1300. In comparison to the last year the company is expecting an experiential growth of 50% during this season of love and expecting huge surge in orders by the end of Valentines week.
“Ferns N Petals is the synonym of trust for millions of customers across India. We understand the importance of Valentine day and celebrate this week as a festival. This year due to the ongoing pandemic, many lovers may not meet and celebrate the festival of love together. So, it is expected that there would be a surge in the exchange of gifts. Majority of the buyers would book gift items through the website, while some may opt for the brick and mortar shops. We have launched multiple product categories that would cater to the requirement of customers fro. Under personalised gifts collection, there are cushions, magic mugs, bubble clock, water bottles, photo frames, couple lamps, etc. Jewellery, perfumes, personalised electronic items, and rose quartz wish tree are some of the new offerings. ” said Mr Manish Saini, COO, E-com, Ferns N Petals.
Talking about the trend of gifting options, Mr. Saini further added, “This year the trend of combos is picking pace; customers are expressing a special liking for combos while their love for personalised electronic items and perfumes continues. Although the main categories like Flowers and Cakes are witnessing a natural growth, categories like Cosmetics, Chocolates, Perfumes and Electronics have also recorded an unprecedented growth in advance orders.”
There are plenty of options available on the website, and people can choose the best gifts. Some of the categories are:
Flowers
Roses are the favourites in the season of love; FNP provides options to its customers in choosing the flower of love. Bouquet, hampers, combos and standalone roses are all available on the website. Lilies, Orchids, Carnations, Gerberas, exotic and premium flowers are also available for the flower lovers. A premium range of flowers launched this year are flower hampers in wooden trays, flower hampers in premium paper boxes and flower hampers in innovative paper sleeves.
Explosion boxes
Ordinary gifts are just so mainstream. To show your loved ones that you love them more than anything in the world, these explosion boxes will make them leap with joy and excitement. It is personalized a box that contains your treasured pictures, some of the sweetest messages within it along with branded chocolates. Once a recipient removes the lid of the box, the box will pop out photos or the memories along with pre-selected messages. It starts from Rs1199 onwards.
Personalised gifts
A gift attains a special status if it is personalised. Ferns N Petals understands the importance of personalisation and gives a range of personalised gift options to its customers. From cups, diaries and pens to electronic items, the customers are spoilt for choices.
Cakes
Valentine’s day celebration is incomplete without a cake, the brand extends a helping hand and offers various options under this category. Some of the favourites are designer cake, photo cake, red velvet cake, and chocolate cake.
Additionally, the company has brought an upcoming valentine’s day gift collection in association with The Man Company, Estelle, Micromax, Pebble, VLCC, Bata and BCPL (perfumes). The research & development team and the creative team are curating the best options for the customers. The company is hopeful of an overwhelming response from its customers and to serve them better it has extended its service hours for the valentine week.
About the Company:Ferns N Petals came into existence in 1994 that has grown to be the Largest Gifting Portal in India in the last 25 years. The journey started with a single store under the entrepreneurship of Mr Vikaas Gutgutia, which has now emerged as a reputed brand with 11 verticals under the FNP World. These verticals are FNP Retail & Franchising, FNP E-commerce – India| UAE| Singapore, FNP Cakes ‘N’ More, FNP Gardens, FNP Weddings & Events, FNP Floral Touch – UAE, WDH (Wedding Design Hub), Flowers ‘N’ More, FNP Flagship, Sipping Thoughts and FNP Media.
Today, the brand leads the floral, gifting and cakes industry with 386 outlets in more than 120 cities pan India. The company also has ten luxury venues in Delhi NCR to offer vast spaces to host social and corporate gatherings. FNP is consciously foraying into various fields to make your special moments even more memorable, be it your birthday or even your wedding.