Run to your Rhythm with the ASICS Run Mixer

by Suman Gupta

Delhi, August: Running is arguably the best form of exercise to stay fit and given the current scenario, running is also the safest form of exercise. Having said that, group running is no longer recommended hence more and more people are shifting to music as their companion during solo runs. The beats of the music truly help each runner to go an extra mile, keeping that in mind ASICS has come up with an app that would help people to run to their own Rhythm.

To celebrate the launch of its NOVABLAST™ shoe, ASICS created an app that converts the rhythm of your run into an original track. Using stats such as runner’s pace, cadence and intensity, the ASICS Run Mixer app automatically generates a unique algorithm, and creates a one-of-a-kind soundtrack of your run.

Since the app was launched, world renowned ASICS athletes such as Bhuvneshwar Kumar, Rohan Bopanna, Sakshi Malik, Jinson Johnson and T Gopi, have been using the app regularly and creating unique bits of music with every run that they go for. Those bits of music have been compiled by ForTheRecord.co.in to come up with a track that encapsulates the rhythm and passion of the ASICS Athletes. The ASICS community shall be able to enjoy the track prepared by using the music given by their favorite stars.

The music track has been created to match everyone’s running performance. This virtual collaboration captures the exhilarating experience of running in a very genuine and realistic way. The idea was to come together and engage in a fun process of creating music while staying fit during the lockdown, that has restricted the activity level of all athletes.

Here is how you can create one of your own:

1. Go to the App Store or Google Play store and search for ‘ASICS Run Mixer’ to download

Apple App Store:https://apps.apple.com/app/asics-run-mixer/id1501547674

Google Play Store: https://play.google.com/store/apps/details?id=com.runmixer.asics

2. Launch the app

3. Start running and compose a unique soundtrack based on your style and rhythm

4. Finish, save and share your soundtrack

About: http://ForTheRecord.co.in, a music school which is the brainchild of Lew Hilt aka Kount and Pawan Chadha. This Gurgaon based music school, supports and trains upcoming talent in electronic music production and DJying.

About ASICS: Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, athletic and sportstyle inspired footwear, apparel, and accessories.

ASICS India currently has 43 stores in 28 key metros, Tier1 & Tier2 cities. More details can be found at https://www.asics.com/in/en-in/store-locator