ANMOL captures the essence of Blogger Masoom Minawala’s precious bond with her Dadima & their love for timeless jewellery in a heart-warming Digital Campaign

by Suman Gupta

ANMOL has been known to be a preferred jewellery brand of fashion connoisseurs for last 34 years.  Recently, Luxury blogger Masoom Minawala and her Dadima were seen sharing some timeless moments where they both looked ‘Inherently Luxe’ in ANMOL’s exquisite creations.

The brand has been known for their timeless designs and the fact that it appeals to ‘Anmol Women’ of all generations. An ‘Anmol Woman’ is Inherently Luxe – she is born in Luxury, raised by mothers and grandmothers who appreciate class and have taste for finer things in life. The campaign is the brand’s tribute to all the ‘Anmol Women’.

The Grandmother and Grand Daughter duo were seen in exclusive pieces from ANMOL’s Timeless Collection that presents finest of the Emeralds and Diamonds in an elaborate display of artistry. The pieces were handpicked by Masoom as she believed that no gemstones represent regality as Emeralds.

Masoom was also seen in a contemporary look adorning a stunning blue sapphire & diamond choker from the ‘Meraki’ collection by ANMOL.

‘We at ANMOL are constantly trying to create interesting campaigns that appeal to our ‘Anmol Women’. We started the year with Meraki, a Classic Blue edition inspired by the Pantone Color of the Year, which was on the edgier side. The month came to an end with the adorable association with Masoom and her Dadima. The association has been well received by our audience and we look forward to yet another year with more and more interesting campaigns.’ Said Ishu Datwani, Founder, Anmol