Synergies launches ‘ Magic Black’ –  World’s first Black Chrome plated wheels

by Suman Gupta

•  Synergies is the First company to produce & launch these wheels  in the world!!

• Manufactured at state-of-the-art fully automated chrome plating plant at Visakhapatnam!!

January 28 , 2020 , Mumbai :  SYNERGIES CASTINGS LIMITED, India’s leading aluminium alloy wheel manufacturer announced the production and launch of Worlds first Black Chrome Plated wheels – MAGIC BLACK manufactured at its Visakhapatnam plant.

‘Magic Black’ – a Black premium Chrome plated wheels is manufactured using the World’s First Chrome Plating System has been introduced by SYNERGIES. The extraordinary ‘Magic Black’ chrome finished wheels are as remarkable for their uncompromised quality, precision engineering, advanced materials and revolutionary manufacturing processes as they are for their stunning finish and looks.

The new technology combines the best of traditional electroplating, and new age requirement for environmentally safe and compliant ‘black’ color. The ‘Magic Black’ premium electroplating system is a full-fledged chrome plating process that guarantees a rich, lustrous, silky smooth chrome plated ‘black’ness. It follows the entire Copper-Nickel-Special-Chrome plating, which ensures better corrosion resistance due to even deposition and performs better in all quality aspects, meets demand to eliminate Cr(VI), has unique warm dark homogeneous look, increases longevity, has excellent durability and resistance to abrasion and protects the metal from corrosion, chemical damage, and wear. Alloy wheels are not just functional but have a dramatic aesthetic impact / appeal on cars, apart from safety .  Car aficionados have long used alloy wheels to differentiate their vehicle.

 Mr. Shekhar Movva, President SYNERGIES CASTINGS LIMITED , said  “ At Synergies we always endeavoured to be amongst the best in the alloy wheel business.  Innovation has been the hallmark of our progress and growth as a world class wheel manufacturer.  Necessity breeds invention, and innovation. The needs and aspirations of the customers  with the existing black chrome finish options presented both an opportunity and a motivation for our innovative minds.  More than 2 years of intense research, development of several custom processes, creation of new rinses, have finally yielded success. Impeccable finish, terrific functional performance, and stunning looks were the result of this work – Black Magic. We are proud to bring out the first Magic Black in the world from our  Visakhapatnam plant   ”

“These wheels are meant for the ultra-premium segment of the car market, with an overall  market share of 3 – 5% and most suited to the luxury and ultra-luxury segment.  The technology used for making these wheels  combines the best of traditional electroplating, and new age requirement for environmentally safe and compliant ‘black’ colour.  These wheels are manufactured at  our state-of-the-art fully automated chrome plating plant in Vizag ” Mr. Shekhar Movva added

Technically, Black Magic wheels far exceeds all OEM requirements comfortably, including the CASS, thermal, micro porous requirements which guarantee resistance to corrosion, pelleting, pitting, waviness, sputtering and  looks Stunning!!  Finally, a no compromise solution to give your wheels that cool, rich, black chrome finish!!

About Synergies : SYNERGIES the pioneer and leader in manufacturing alloy wheels in India, located in the VSEZ Visakhapatnam, has been supplying to leading OEMs in India and overseas for more than 17+ years now.  Its wheels have adorned several iconic vehicles such as the Hummer, the Escalade, the Jeep, amongst others.  SYNERGIES is a globally approved alloy wheels supplier to several automobile majors like General Motors-USA, Ford-USA, Chrysler-USA, General Motors-India, Ford-India, TATA Motors, Toyota, Hyundai, Fiat, Volkswagen, Honda and Mahindra & Mahindra amongst others, and is amongst India’s leading exporters. 

The Company has earned several prestigious awards over the years including awards for the highest exports, for the highest quality from Toyota, Chrysler, etc., as well as Global Best Quality Supplier Award from General Motors in 2013 and 2015