MUMBAI, DECEMBER, 2019 : – Silicon-Valley based fund Metaform Ventures, lead by a serial entrepreneur Nilesh Jain, is incubating a Harm Reduction Research & Innovation Centre (HRRIC) to conduct advanced research on tobacco cessation and harm reduction, with focus on smokeless tobacco (SLT) products like packaged tobacco, mishri, khaini, ghutka, and other new innovative products like SNUS. Further, the focus will include research on chemical properties, manufacturing process, biomarkers of exposure, and epidemiological and toxicological studies across a slew of products, including snus.
About HRRIC: With a clear motive to impact public health by innovating in the area of harm reduction, cessation, and healthcare, HRRIC (Harm Reduction Research & Innovation Center), a Center Of Excellence to empower people with the right tools and resources to enhance their knowledge on the impact of substance use. The organization is determined to look beyond the conventional ways of harm reduction and support people to quit or switch to healthier alternatives and improve their quality of life.