Pantaloons Launches an All New Collection Inspired by Disney’s Frozen

by Suman Gupta

Mumbai: Ahead of the release of the much-awaited Disney’s Frozen 2, Pantaloons has added an enchanting collection of apparel and footwear inspired by Frozen’s popular characters to its stores.

Infusing the latest fashion trends with Frozen’s characters, the collection is launched for toddler and junior girls, just in time for the movie release. The collection includes printed joggers, leggings, furry sweatshirts and sweater dresses with vibrant prints, embellished party dresses, denim shorts, sequined skirts, t-shirts made fun with interactive prints, fancy sequins and appliques and footwear featuring Frozen’s most loved characters.

To add to the experience of fans, select Pantaloons stores will come alive with Frozen 2 themed window displays with life-sized characters and photo stations. Kids can join in the Frozen 2 celebration with contests on social media as well.

Come witness the Frozen magic and shop the collection online on www.pantaloons.com or at a Pantaloons store near you.

About Pantaloons: Pantaloons, a division of Aditya Birla Fashion and Retail Ltd. is India’s favourite Fast Fashion Destination has 336 fashion destinations spread across 155+ towns and cities in the country. With continued focus on catering to varied apparel and non‐apparel needs of Indian consumers in a modern retail environment, Pantaloons has emerged as a strong brand in the fashion industry over the past two decades and is making fashion accessible across the length and breadth of the country.

Website: http://www.pantaloons.com

Aditya Birla Fashion and Retail Ltd.: ABFRL is a part of USD 48.3 billion Aditya Birla Group. With revenue of Rs. 8,118 cr. spanning retail space of 7.5 million sq. ft. (as on March 31, 2019), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. As a fashion conglomerate, ABFRL has a strong network of 2,714 brand stores across 750 cities in the country. It is present across18000+ multi-brand outlets and 5000+ point of sales in department stores across India. It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years.

Pantaloons is one of India’s favourite Fast Fashion Destination. The International Brands portfolio boasts of – The Collective, India’s largest multi-brand retailer of international brands and select mono-brands such as Ted Baker, Ralph Lauren, American Eagle and Simon Carter.